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Catherine Flint is VP of sales at Kiip, an in-app mobile advertising platform that uses moments to create meaningful customer interactions and generate highly targeted, custom audiences.
Marketers should consider diversifying their pricing models in a way that accommodates a greater portion of the sales funnel.
Brands looking to reach consumers during cultural moments, such as live broadcasts of major sporting events, must be thinking beyond the big screen in the room if they want their media buys to move the needle.
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