- Talent In An 'Open Source' Media World
Online Spin, Dave Morgan - Thursday, December 21, 2006
Everybody knows that the media world is undergoing extraordinary changes from t ...
- Agencies: Google Has Put A Target On Your Back
Online Spin, Dave Morgan - Thursday, December 14, 2006
If there was any question in your mind about Google's quest ...
- Consumer-Generated Ad Dislike: Age or Execution?
Online Spin, Dave Morgan - Thursday, December 7, 2006
Late last week, Heather Green of BusinessWeek Online's Blogspotting had a gre ...
- Ad Network Resurgence
Online Spin, Dave Morgan - Thursday, November 30, 2006
After several years of an ad network landscape dominated largely by Ad.co ...
- Google: The Future OS Of Advertising?
Online Spin, Dave Morgan - Thursday, November 16, 2006
This has been a big week for writing about the growing dominan ...
- Public Policy: It's Time
Online Spin, Dave Morgan - Thursday, November 9, 2006
I spent the better part of Election Day in Washington D.C. ...
- Reaching Low Handraisers
Online Spin, Dave Morgan - Thursday, November 2, 2006
Online advertising has been great at the intuitive stuff, such as findi ...
- Newspapers, Now Or Never
Online Spin, Dave Morgan - Thursday, October 26, 2006
It's make-or-break time for newspapers. Over the last couple of months, I' ...
- Our Hero Tom Deierlein, Doing Well
Online Spin, Dave Morgan - Thursday, October 19, 2006
I have written several times in the past about my good frie ...
- Attracting And Retaining Great People
Online Spin, Dave Morgan - Thursday, October 12, 2006
In my 15 years in this business, I've had the good fortu ...
- Consumer Protection In The Next Tech-Ade
Online Spin, Dave Morgan - Thursday, October 5, 2006
Much like the FTC did ten years ago, it is bringing togeth ...
- Branding and ROI, Mutually Exclusive?
Online Spin, Dave Morgan - Thursday, September 28, 2006
In the old days of advertising and marketing, people that did brandi ...
- Cloaked Surfing
Online Spin, Dave Morgan - Thursday, September 14, 2006
Wall Street Journal reporter David Kesmodel discovered the inconveniences of surfing t ...
- Audit Bureau Silliness
Online Spin, Dave Morgan - Thursday, September 7, 2006
In an attempt to "meet the demands of today's diverse media landscape ...
- Is Google A Media Company?
Online Spin, Dave Morgan - Thursday, August 31, 2006
Google doesn't think that it is a media company. That was reaffirm ...
- Bringing Political Dollars Online
Online Spin, Dave Morgan - Thursday, August 24, 2006
Everybody is wondering what role the Internet and online advertising might pl ...
- Thank You, Greg
Online Spin, Dave Morgan - Thursday, August 17, 2006
November 2001: The dot-com bubble had burst. We were an industry adrif ...
- Hold the Arrogance, Please
Online Spin, Dave Morgan - Thursday, August 10, 2006
The online ad industry is booming. Revenues are way up, and go ...
- Our Soldier Tom Deierlein
Online Spin, Dave Morgan - Thursday, August 3, 2006
Late last year, I wrote a column about a good friend a ...
- Doomed Page Views
Online Spin, Dave Morgan - Thursday, July 27, 2006
It's time to start planning for a future without page views. The ...
- Forced Integration
Online Spin, Dave Morgan - Thursday, July 20, 2006
Forced integration of online and offline entities is a hot concept ...
- Click Fraud is Not a 'Self-Correcting' Problem
Online Spin, Dave Morgan - Thursday, July 13, 2006
Last week, market researcher Outsell released the results of a study ...
- Bringing 'Skip This Ad' To An End
Online Spin, Dave Morgan - Thursday, July 6, 2006
"Skip this Ad." Those three words are a preamble to almost eve ...
- Whose Data Is It Anyway?
Online Spin, Dave Morgan - Thursday, June 29, 2006
The battle for ownership and control of consumer data on the Intern ...
- Newspapers, Make Your Future
Online Spin, Dave Morgan - Thursday, June 22, 2006
Newspapers are in a state of shock at the moment. Just ...
- It's Time to Focus on Public Policy
Online Spin, Dave Morgan - Thursday, June 15, 2006
As an industry, we've been much more focused on how to ...
- Was It Google Or Was It Print?
Online Spin, Dave Morgan - Thursday, June 8, 2006
Some interesting headlines came out of Google's investor conference call last wee ...
- The Digital Divide In Online Advertising
Online Spin, Dave Morgan - Friday, June 2, 2006
So, how about last week's deals between Yahoo and eBay and Goog ...
- Trading Banners For Sight, Sound And Motion
Online Spin, Dave Morgan - Friday, May 26, 2006
Online advertising is hot. So hot in fact, that pundits lately ha ...