- Will Digital Media Folks Own the Next-Gen TV Conversations At CES?
Online Spin, Dave Morgan - Thursday, December 22, 2011
That television, the dominant global advertising platform, is now becoming digital h ...
- TV Upfronts Growing -- Not Declining -- In Import
Online Spin, Dave Morgan - Thursday, December 15, 2011
Earlier this week, USA Networks, a cable network owned by NBCUniversal, announc ...
- Soon, Everything Will Be Caught On Camera
Online Spin, Dave Morgan - Thursday, December 1, 2011
Last week, six people died when a private plane crashed into Superstiti ...
- Two Decimal Points: The Difference In Effectiveness Between TV And Online Ads
Online Spin, Dave Morgan - Thursday, November 17, 2011
I've finally found a way to quantify the relative effectiveness of ...
- FTC's Leibowitz: Apply Some Marketing Sense to Your Privacy Policy
Online Spin, Dave Morgan - Thursday, November 10, 2011
Have you ever found a privacy policy that was as easy ...
- TV Advertising Needs Web-like Frequency Capping
Online Spin, Dave Morgan - Thursday, November 3, 2011
TV advertising needs frequency capping. The recent availability of large amounts ...
- Top-10 Reasons Why HBO Might Have Done The Roku Deal
Online Spin, Dave Morgan - Friday, October 21, 2011
Early last week, HBO announced that HBO Go, its on-demand streaming servic ...
- Thoughts On MediaOcean, The Proposed Merger Of Donovan And MediaBank
Online Spin, Dave Morgan - Thursday, October 13, 2011
Ad stewardships companies Donovan Data Systems and MediaBank recently announced plans ...
- The Rise Of The Virtual Cable Company
Online Spin, Dave Morgan - Thursday, October 6, 2011
Yesterday, Microsoft announced that its Xbox 360 would now carry free a ...
- Dealing With The Bad Dream Of Market Disruption
Online Spin, Dave Morgan - Thursday, September 29, 2011
Market disruptions are like bad dreams for folks working in mature, establish ...
- Marketers And Media Companies, Start Your Scientists
Online Spin, Dave Morgan - Thursday, September 22, 2011
Many folks believe that more and more value in marketing, advertising a ...
- Will the Next Broadcast/Cable System Negotiations Result in A La Carte Packaging?
Online Spin, Dave Morgan - Thursday, September 15, 2011
Is the cable TV subscription business ready to break? Most think ...
- Congress: Add Local Online Businesses to Your Whistle-Stop Tours and Photo-Ops
Online Spin, Dave Morgan - Thursday, September 1, 2011
You almost never see politicians stopping at the online business in loc ...
- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- Top-10 Reasons Why Google Is Buying Motorola
Online Spin, Dave Morgan - Thursday, August 18, 2011
When Google announced Monday that it was buying Motorola Mobility for $12 ...
- Gross Rating Point Metrics Will Be Good for Online Advertising
Online Spin, Dave Morgan - Thursday, August 11, 2011
GRPs -- gross rating points -- are coming to online advertising, a ...
- The 'No Acronym' Rule: Time to Improve Our Communication
Online Spin, Dave Morgan - Thursday, July 28, 2011
Many folks think that throwing acronyms around makes them sound smart, sophisticate ...
- Social TV Marketing On Track For $12 Billion By 2020?
Online Spin, Dave Morgan - Thursday, July 21, 2011
I attended the Social TV Summit in Los Angeles yesterday. As t ...
- Does Your Personal Market Vision Match Your Company's?
Online Spin, Dave Morgan - Thursday, July 14, 2011
If you work in media, advertising and entertainment, are not within ...
- Why Small-Town, Local Newspapers Will Outlast Many Web Services
Online Spin, Dave Morgan - Thursday, July 7, 2011
I'm writing this week from my hometown of Clearfield, Pa., a to ...
- What if We All Got Different Ads During the Super Bowl?
Online Spin, Dave Morgan - Thursday, June 30, 2011
In a meeting last week, I was asked to explain why ...
- Why I Skipped Cannes For Nielsen
Online Spin, Dave Morgan - Thursday, June 23, 2011
I am writing this column on a flight home from a ve ...
- Top 10 Consequences Of 350 Million Connected TVs In 2015
Online Spin, Dave Morgan - Thursday, June 16, 2011
As attendees to the Smart TV Summit in San Jose last we ...
- What Happens In Public Stays Public: Facial Recognition Is About Publicity, Not Privacy
Online Spin, Dave Morgan - Thursday, June 9, 2011
As you may have read, Facebook has integrated facial recognition technology in ...
- 'Missiles Down Smokestacks' For Hackers?
Online Spin, Dave Morgan - Thursday, June 2, 2011
Earlier this week, the Pentagon released portions of its first formal cyb ...
- e-G8 to G8: Do No Harm
Online Spin, Dave Morgan - Thursday, May 26, 2011
"Do no harm." That was blogger Jeff Jarvis's challenge to French Preside ...
- Is There A Bubble? Putting Today's Internet Valuations Into Perspective
Online Spin, Dave Morgan - Thursday, May 12, 2011
I ran Internet companies during our last two financing "bubbles," the b ...
- Plan For A Gigabit To The Home In 10 Years
Online Spin, Dave Morgan - Thursday, May 5, 2011
Imagine how home entertainment - and all of media and marketing ...
- Online Display Has A Spam Problem
Online Spin, Dave Morgan - Thursday, April 28, 2011
I've written about this before, but because I haven't seen much progres ...
- Solving The Creative Problem
Online Spin, Dave Morgan - Thursday, April 14, 2011
Everybody seems to be complaining about the quality of ad creative the ...