- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- Top-10 Reasons Why Google Is Buying Motorola
Online Spin, Dave Morgan - Thursday, August 18, 2011
When Google announced Monday that it was buying Motorola Mobility for $12 ...
- Gross Rating Point Metrics Will Be Good for Online Advertising
Online Spin, Dave Morgan - Thursday, August 11, 2011
GRPs -- gross rating points -- are coming to online advertising, a ...