- The Fiscal Cliff And Agency Reviews
Online Spin, Dave Morgan - Thursday, December 6, 2012
Like all of you, I've been following the news about the fisc ...
- What I'm Wondering After My Crazy Week On The Conference Circuit
Online Spin, Dave Morgan - Thursday, November 15, 2012
This has been an unusually busy conference week, even for me. ...
- People Don't Hate Ads -- People Hate Bad Ads
Online Spin, Dave Morgan - Friday, November 9, 2012
"People don't hate ads. People hate bad, interruptive ads." That was t ...
- The Most Important Advertising Conference You're Probably Not Attending
Online Spin, Dave Morgan - Thursday, October 25, 2012
Today I would like to introduce you to Jack Smith, our chi ...
- Twitter Clear Early Leader To Control TV's 'Second Screen'
Online Spin, Dave Morgan - Thursday, October 18, 2012
Late last week, Twitter CEO Dick Costolo discussed the company's growing ro ...
- Autumn Brings New Shows And Spot-Level Attribution To TV -- Finally!
Online Spin, Dave Morgan - Thursday, October 11, 2012
The beginning of autumn is an important time in the television industr ...
- TV Audience Fragmentation Is An Inescapable Reality: Embrace It
Online Spin, Dave Morgan - Thursday, September 13, 2012
TV content and TV audiences will never be as homogenous as th ...
- Disruptive Innovation: Will Sodastream Do To Soft Drink Category What Nespresso Did To Coffee?
Online Spin, Dave Morgan - Thursday, September 6, 2012
I love it when companies innovate new ways to deliver products, a ...
- 10 Things That Will Happen This Fall
Online Spin, Dave Morgan - Thursday, August 30, 2012
On the eve of Labor Day weekend, our thoughts start drifting ahe ...
- Brand Advertisers: Ready To Shut Down Banners & Web Video Ads From Midnight-6 A.M.?
Online Spin, Dave Morgan - Thursday, August 23, 2012
You'd better get ready: TV media-buying processes, protocols and parameters are comi ...
- It's All In The Execution
Online Spin, Dave Morgan - Thursday, August 16, 2012
I'm still in a glow from my past week, having had t ...
- Our Inescapable Forensically Exposed Future
Online Spin, Dave Morgan - Friday, July 27, 2012
Over the past several decades, we've all had our share of learni ...
- Audience Must Be The Atomic Unit Of Any New Cross-Media Measurements
Online Spin, Dave Morgan - Thursday, July 19, 2012
Cross-platform ad campaigns are coming, and so is the desire for re ...
- Trying to Figure Out Today's College Students? You Need Jack Myers
Online Spin, Dave Morgan - Thursday, June 28, 2012
Today's 17- to 21-year-olds are our true Internet pioneers. The Web h ...
- No, Henry, TV is Not Going The Way of Newspapers
Online Spin, Dave Morgan - Thursday, June 14, 2012
Last week, in a now-(in)famous column -- "Don't Mean To Be Alarmis ...
- How Do We Shape Future Media Leaders?
Online Spin, Dave Morgan - Thursday, June 7, 2012
The advertising, marketing and media industry is fortunate to have so ma ...
- Monetization? Screen Size DOES Matter -- Though Mostly Just for Advertising
Online Spin, Dave Morgan - Friday, June 1, 2012
As most of us in the industry know, mobile Web usage hasn ...
- Why I Am Bullish On Facebook The Company
Online Spin, Dave Morgan - Thursday, May 10, 2012
As a rule, and with only rare exceptions, I don't buy publ ...
- What Will Happen At The Upfront? Takeaways From Today's IRTS Newsmaker Breakfast
Online Spin, Dave Morgan - Thursday, May 3, 2012
Like many others trying to figure out what will happen at th ...
- The Ad Market As It Is
Online Spin, Dave Morgan - Thursday, April 26, 2012
This is a special time in the ad industry. What happens ...
- Key To Web Advertising's Future: Comparability To TV Ads
Online Spin, Dave Morgan - Friday, April 20, 2012
TV advertising is not going away, and much of the future succe ...
- So, You Want to Create Your Own Instagram-Like, Billion-Dollar Startup?
Online Spin, Dave Morgan - Thursday, April 12, 2012
We've all heard about Instagram's sale to Facebook: 13 employees. 18 mont ...
- Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork Bellies
Online Spin, Dave Morgan - Thursday, April 5, 2012
Last week at the 4A's "Transformation LA 2012" conference, I moderated ...
- What's Next In News? Robust Software, Social Networks And Personal Production
Online Spin, Dave Morgan - Thursday, March 22, 2012
The future of news is likely to be all about personal productio ...
- Online Ad Industry Still Dependent On A Few, Large Endemic Marketers For Growth
Online Spin, Dave Morgan - Friday, March 16, 2012
The scale of a building under construction is ultimately defined -- a ...
- No Oprah Effect In Social Media?
Online Spin, Dave Morgan - Thursday, March 8, 2012
"Every1 who can please turn to OWN especially if you have ...
- Online Ad Industry's Identity Complex: Medium Or Method?
Online Spin, Dave Morgan - Thursday, March 1, 2012
Many things are going great for the industry. Online ad revenue ...
- Overwhelmed? Stop Chasing Bright Shiny Objects!
Online Spin, Dave Morgan - Thursday, February 16, 2012
As our industry becomes increasingly disrupted by digital technology and fundamental chang ...
- In Praise Of Joe Paterno
Online Spin, Dave Morgan - Thursday, January 26, 2012
I am like so many of the more than 450,000 folks affect ...
- The Ad Industry And CES: A New Love Affair
Online Spin, Dave Morgan - Thursday, January 19, 2012
I spent all of last week in Las Vegas at CES. ...