Corinne Casagrande

Articles by Corinne All articles by Corinne

• Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be... in Marketing Insider on 04/03/2024
  

  Are tech layoffs a warning bell for other professional industries?

• The Economy Is Rocking -- Why Aren't New Customers Flocking? in Marketing Insider on 01/31/2024
  

  In 2023, $100K+ households accounted for a whopping 97% of consumer credit sales volume growth.

• Doing More With Less In 2024 in Marketing Insider on 01/02/2024
  

  Consumer search behaviors will fundamentally change in 2024 as generative AI takes over the search bar. Here's how to do more with less traffic.

• Your 2023 Forecast Was Probably Wrong. How Could It Not Be? in Marketing Insider on 11/20/2023
  

  What have you learned this year to help adjust for 2024? For starters, we should focus more on signals than survey responses.

• A Jolly Holiday For Retailers Previously Anticipating Q4 Recession in Marketing Insider on 08/25/2023
  

  People are buying more -- as long as it's a bargain.

• Spending Can Rise With The Sun, As Long As It's Not Too Hot in Marketing Insider on 06/28/2023
  

  Sun is generally good for sales, but excessive heat is a wildcard. Any discomfort impairs consumers' ability to think, which could either lead to a pullback or impulse spending.

• Summer Travel Tradeoffs: More Heads In Expensive Beds in Marketing Insider on 05/25/2023
  

  With all those heads willing to get in vacation beds, travel & leisure advertisers are hanging out their shingles.

• OK, I'll (Still) Buy It: The Resilient Q1 Consumer in Marketing Insider on 05/03/2023
  

  Analysts keep expecting consumers to pull back on spending, but consumers still haven't gotten the memo. In Q1 spending rose 3.7%, the most in almost two years.

• The U.S. Workforce Is Shrinking. Should Your Brand Care? in Marketing Insider on 03/30/2023
  

  What does it mean for marketers when fewer people are tied up for 40 hours a week?

• During Economic Uncertainty, Embrace The New in Marketing Insider on 02/28/2023
  

  Consumers are not behaving the way economic models say they should. When consumers are acting weird, marketers need to open their minds to new markets.

Comments by Corinne All comments by Corinne

• Consumers Are Doing Great, But Your Highest Spending Cohort Might Not Be... by Corinne Casagrande (Marketing Insider on 04/03/2024)
  

  Great question- YoY or MoM growth rates can be very deceptive.  The cash injection the lower-income households got in 2020-2022 from stimulus and tax refunds was unprecedented and lead to huge spikes in discretionary spend growth. The hiatus on student loan payments really changed consumers debt payoff schedules during this time.  Now the increases are normalizing, and looking much softer compared to the previous years which. Those years also saw hot inflation, and there was a period in 2022 when wages didn't keep pace, however, wages have kept pace and even exceeded inflation in 2023. There's nothing that makes consumers feel worse than inflation, and it's made confidence and other sentiment-based metrics bifurcate from the actual numbers. 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.