- Strike!
Search & Performance Insider, David Berkowitz - Tuesday, December 27, 2005
There's something about a crisis that makes me crazy about search engine ...
- Fear Of The O-Word, Part 2
Search & Performance Insider, David Berkowitz - Tuesday, December 20, 2005
"Rohit"--who runs a company in India that handles search engine marketing outsourc ...
- Fear of the O-Word, Part 1
Search & Performance Insider, David Berkowitz - Tuesday, December 13, 2005
Meet "Rohit." To some, he's a savior. To others, he's an anthropomorph ...
- Banner Ads: The New Search Engine
Search & Performance Insider, David Berkowitz - Tuesday, December 6, 2005
Search is migrating beyond search engines to mobile phones, television, and, ...
- Happy Birthday Google Base, Part 2
Search & Performance Insider, David Berkowitz - Tuesday, November 29, 2005
The birthday party for Google Base--which I started in last week's column--deserv ...
- Happy Birthday Google Base, Part 1
Search & Performance Insider, David Berkowitz - Tuesday, November 22, 2005
The last time I felt this giddy, I was eight years ol ...
- Local Search: A Stalker's Guide
Search & Performance Insider, David Berkowitz - Tuesday, November 15, 2005
In testing the limits of local search, is there such a thi ...
- A Kinetic Twist On The Search Mentality
Search & Performance Insider, David Berkowitz - Tuesday, November 8, 2005
Talk to Kevin Ryan and Giovanni Gallucci for a while about the ...
- Google Base: AdWords For The Rest Of Us
Search & Performance Insider, David Berkowitz - Tuesday, November 1, 2005
Brace yourself. When Google Base lands, it will make a crater ...
- Choose Your Words Carefully
Search & Performance Insider, David Berkowitz - Tuesday, October 25, 2005
Ever have one of those days when you just can't find wh ...
- What Comes After Engagement?
Search & Performance Insider, David Berkowitz - Tuesday, October 18, 2005
Last week, we ruminated on how search engine marketing plays into engagemen ...
- Search In The Age of Engagement
Search & Performance Insider, David Berkowitz - Tuesday, October 11, 2005
Every online advertising conference this year has focused on engagement--such a h ...
- Local Search Game: Nationals Win For Now
Search & Performance Insider, David Berkowitz - Tuesday, October 4, 2005
The lineup for the home team would make any Yankee flinch. Wi ...
- Menu for Local Search Success
Search & Performance Insider, David Berkowitz - Tuesday, September 27, 2005
It's hard to withhold the schoolgirl, doe-eyed celebrity worship when meeting Menupages.c ...
- Google vs. Grandmom
Search & Performance Insider, David Berkowitz - Tuesday, September 20, 2005
My poor grandmother. She survived the Nazis, the Russians, and the Pole ...
- Searching In Katrina's Aftermath
Search & Performance Insider, David Berkowitz - Tuesday, September 13, 2005
Coming to grips with Hurricane Katrina is impossible. The loss of lif ...
- Reopening the Search Insider Mailbag
Search & Performance Insider, David Berkowitz - Tuesday, September 6, 2005
We still have a couple more weeks of summer, but Labor D ...
- Google Talk Pays For Itself
Search & Performance Insider, David Berkowitz - Tuesday, August 30, 2005
Sorry, dear marketer, media buyer, or Google shareholder. Google Talk is entire ...
- A Day in the Evolution of Search Media
Search & Performance Insider, David Berkowitz - Tuesday, August 23, 2005
At the rate search industry headlines are appearing lately, Google News a ...
- Looking Forward to Looking Back
Search & Performance Insider, David Berkowitz - Tuesday, July 26, 2005
One of my favorite t-shirts is a giveaway I received in hi ...
- Keeping Up With... the Yellow Pages?
Search & Performance Insider, David Berkowitz - Tuesday, July 19, 2005
Improbably, one of the best free and public resources on local sear ...
- Jobs Hot, Vertical Search Hotter
Search & Performance Insider, David Berkowitz - Tuesday, July 12, 2005
Even if you're not looking for a job, you should be looki ...
- Social Search
Search & Performance Insider, David Berkowitz - Tuesday, July 5, 2005
"Social search: providing a community resource and business directory." - United Stat ...
- Long Live the Consumer Democracy
Search & Performance Insider, David Berkowitz - Tuesday, June 28, 2005
The search news as of late has this recurring theme to i ...
- Wanted: Paid Content, Osama
Search & Performance Insider, David Berkowitz - Tuesday, June 21, 2005
Ever search for something online and come up short? A number ...
- Paula, Pedro, and the Right Brain of Search
Search & Performance Insider, David Berkowitz - Tuesday, June 14, 2005
At the OMMA West conference in San Francisco last week, I h ...
- Metasearching For New Good Old Days
Search & Performance Insider, David Berkowitz - Tuesday, June 7, 2005
Remember metasearch? Dogpile wants to remind you what meta's about. Its resear ...
- Jeeves and BitTorrent Damming the Deluge
Search & Performance Insider, David Berkowitz - Tuesday, May 31, 2005
Ever catch one of those "butterfly effect" moments well before the seeming ...
- The PR Industry's Disruptive Technology
Search & Performance Insider, David Berkowitz - Tuesday, May 24, 2005
What has more of an impact on how consumers perceive your company ...
- Here's Looking at You, Search
Search & Performance Insider, David Berkowitz - Tuesday, May 17, 2005
The search space is getting a new look. Search engines have typical ...
