- 2006 Trends: The Year That Wasn't
Performance Marketing Insider, David Berkowitz - Tuesday, December 26, 2006
The search engines' lists of the top searches for 2006 signaled ...
- Reviewing My 2006 Predictions
Performance Marketing Insider, David Berkowitz - Tuesday, December 19, 2006
Once every twelve months, as tradition now dictates, I get to public ...
- The Keys To AskCity
Performance Marketing Insider, David Berkowitz - Tuesday, December 12, 2006
Dear Barry: I know you might prefer to be called Mr. Dille ...
- Pulling Back The Research Curtain
Performance Marketing Insider, David Berkowitz - Tuesday, December 5, 2006
It's no secret that you can use research to support any ca ...
- Populist Search Vs. Social Media
Performance Marketing Insider, David Berkowitz - Monday, November 27, 2006
Search engine marketing might seem old-hat and mainstream compared to emerging soci ...
- Social Media Caps The Search Summit
Performance Marketing Insider, David Berkowitz - Tuesday, November 21, 2006
One of the last sessions of MediaPost's Search Insider Summit last we ...
- The Unpredictable Election
Performance Marketing Insider, David Berkowitz - Tuesday, November 14, 2006
If you were able to, in any rough sense, predict the resul ...
- A Tossup Vote For Google's Custom Search
Performance Marketing Insider, David Berkowitz - Tuesday, November 7, 2006
How do you define successful innovation? And is it possible that ...
- The Bush And 'The Google'
Performance Marketing Insider, David Berkowitz - Tuesday, October 31, 2006
What do George W. Bush's recent remarks about Google mean for t ...
- Second Life Optimization
Performance Marketing Insider, David Berkowitz - Tuesday, October 24, 2006
When you want a new pair of shoes, you might head ...
- Tragedy Strikes, Searches Spike
Performance Marketing Insider, David Berkowitz - Tuesday, October 17, 2006
When a plane crashed in Manhattan last week, some feared a terrori ...
- The Poor Man's SEM--And Other Thoughts On Travel
Performance Marketing Insider, David Berkowitz - Tuesday, October 10, 2006
I recently heard that a friend looking for help in optimizing h ...
- Searcher, Healia Thyself
Performance Marketing Insider, David Berkowitz - Tuesday, October 3, 2006
I'll take search engines over hospitals any day. I cringe at anythi ...
- Google To PPC Branding: Drop Dead
Performance Marketing Insider, David Berkowitz - Monday, September 25, 2006
The debate on the branding value of pay-per-click search ads may ...
- Are You Down With ODS?
Performance Marketing Insider, David Berkowitz - Tuesday, September 19, 2006
Online data storage isn't the sexiest of trends emerging in the sear ...
- The New Goliath
Performance Marketing Insider, David Berkowitz - Tuesday, September 12, 2006
Maybe it's the name connection, but I'm much more used to playi ...
- The Game of Tag, Literally
Performance Marketing Insider, David Berkowitz - Tuesday, September 5, 2006
You think tagging's a game? A plaything? Something people do for fu ...
- Tag, You're It
Performance Marketing Insider, David Berkowitz - Tuesday, August 29, 2006
The building block of Search 2.0 is the link, but with W ...
- Search's MySpace Age
Performance Marketing Insider, David Berkowitz - Tuesday, August 22, 2006
I have a confession to make: I spend more time on MySpa ...
- AOL's Database Of Good Intentions
Performance Marketing Insider, David Berkowitz - Tuesday, August 15, 2006
Here's what you can learn from 660,000 searchers.... ...
- Search Results To Die For
Performance Marketing Insider, David Berkowitz - Tuesday, August 8, 2006
During a weekend in the nation's heartland, I learned the best benchma ...
- The Five Percent That Matters
Performance Marketing Insider, David Berkowitz - Tuesday, August 1, 2006
"People spend only 5 percent of their time searching, but search comman ...
- The Gospel From The Keystone Mountaintop
Performance Marketing Insider, David Berkowitz - Tuesday, July 25, 2006
If you're looking for the one key takeaway from MediaPost's Search Insid ...
- Dude, You're Getting a Blog
Performance Marketing Insider, David Berkowitz - Tuesday, July 18, 2006
Imagine you're a major computer brand. Your once-sterling reputation for customer servi ...
- The Long Tail of Advertising
Performance Marketing Insider, David Berkowitz - Tuesday, July 11, 2006
The long tail is wagging the dog.... ...
- Search: The Newspaper Slayer?
Performance Marketing Insider, David Berkowitz - Tuesday, June 27, 2006
Those fingered in a game of "Clue: Media Edition" included Ms. Bl ...
- Five Takes on 800 Pounds
Performance Marketing Insider, David Berkowitz - Tuesday, June 20, 2006
The latest announcements from Google have been released at such a frenet ...
- Ubiquitous Blurbs: The Future of Search
Performance Marketing Insider, David Berkowitz - Tuesday, June 13, 2006
Cara: You should do a column on how no one makes ...
- Read On For An Exciting Chance To Win More Customers!
Performance Marketing Insider, David Berkowitz - Tuesday, June 6, 2006
I've been hearing many discussions lately on search's role in the so-call ...
- Finding A Cure For Newsitis
Performance Marketing Insider, David Berkowitz - Tuesday, May 30, 2006
An exchange last week with my significant other summed up a l ...