- Where Do We Draw The Line?
Email Insider, editor , David Baker - Monday, December 19, 2005
David Baker offers more perspectives on the controversial subject of unsolicited e-ma ...
- Did I Give You Permission To SPAM Me?
Email Insider, editor , David Baker - Monday, December 12, 2005
Now that's a paradoxical question. Permission means I give you authorization ...
- How Do You Segment Your Customers?
Email Insider, editor , David Baker - Monday, December 5, 2005
Traditional rules say that we need to identify the right customers, t ...
- Pet Peeves
Email Insider, editor , David Baker - Monday, November 28, 2005
It's the Monday after Thanksgiving, which means you are probably still catchi ...
- A Thanksgiving Story
Email Insider, editor , David Baker - Monday, November 21, 2005
The end of the year is a great time to assess wh ...
- Never Send An E-mail On Saturday ... And Other Rules To Break
Email Insider, editor , David Baker - Monday, November 14, 2005
E-mail marketers have tested and retested a multitude of timing scenarios ...
- Database Hygiene: Clean Is Good
Email Insider, editor , David Baker - Monday, November 7, 2005
These e-mail addresses are wrong: Dogman@hotmial.com. asdf@asdf.com. Do you see the mistake ...
- Good Grief, You Haven't Got A Brief?!
Email Insider, editor , David Baker - Monday, October 31, 2005
Do you write creative briefs for your e-mail campaigns? Your initial respon ...
- The View From The DMA Floor
Email Insider, editor , David Baker - Monday, October 24, 2005
The annual Direct Marketing Association (DMA) conference is always an interesting eve ...
- How To Evaluate E-Mail Vendors
Email Insider, editor , David Baker - Monday, October 17, 2005
Every six months I go through a process I call the "Ostri ...
- Five Value States of CRM
Email Insider, editor , David Baker - Monday, October 10, 2005
Although views of Customer Relationship Management have evolved over the years, the ...
- Sorry We Missed You
Email Insider, editor , David Baker - Monday, October 3, 2005
So you've tried just about every attention-getting gimmick, tactic and approach ...
- Forgotten Statistics
Email Insider, editor , David Baker - Monday, September 26, 2005
There is only so much you can track relative to an e-ma ...
- B-to-B Deliverability
Email Insider, editor , David Baker - Monday, September 19, 2005
Remember the grand vision of developing one-to-one business-to-business communications, and leveraging e-ma ...
- Are All Clicks Created Equal?
Email Insider, editor , David Baker - Monday, September 12, 2005
We live and die by metrics. We measure the success of o ...
- The Perfect 10
Email Insider, editor , David Baker - Tuesday, September 6, 2005
WHAT IS A PERFECT E-MAIL? It depends on who you are a ...
- The Care and Upkeep of E-Mail Marketers
Email Insider, editor , David Baker - Monday, August 29, 2005
What's the most important asset in your organization? How many of y ...
- Did I Get You at "Hello"?
Email Insider, editor , David Baker - Monday, August 22, 2005
There is much conjecture about what makes a good subject line a ...
- Now Read This
Email Insider, editor , David Baker - Monday, August 15, 2005
In any formal communication, the opening statement sets the direction and conte ...
- A Good Idea Doesn't Care Who Has It
Email Insider, editor , David Baker - Monday, August 8, 2005
In every crowd there is someone who professes to know something abo ...
- The End of the Never Ending ROI Story
Email Insider, editor , David Baker - Monday, August 1, 2005
We've finally reached the end of our story. I've compiled two specif ...
- The Never Ending ROI Story, Part IV
Email Insider, editor , David Baker - Monday, July 25, 2005
In the last few weeks I've discussed how ROI stories must inclu ...
- The Never Ending ROI Story, Part III
Email Insider, editor , David Baker - Monday, July 18, 2005
Last week, I talked about
Financial Returns and their pla ...
- The Never Ending ROI Story, Part II
Email Insider, editor , David Baker - Monday, July 11, 2005
In last week's article, I discussed the importance of taking a broad ...
- The Never Ending ROI Story, Part I
Email Insider, editor , David Baker - Monday, June 27, 2005
You might be saying to yourself, "Not another return on investment (RO ...
- Program Perception vs. Reality
Email Insider, editor , David Baker - Monday, June 20, 2005
I have this quote that pops into my head quite often: " ...
- The Customer Experience Dream
Email Insider, editor , David Baker - Monday, June 13, 2005
I often wonder if managing a truly effective customer experience - fr ...
- Changing With the Times
Email Insider, editor , David Baker - Monday, June 6, 2005
At last week's Campaign Digital Conference in London, I started thinking abo ...
- Debating In-House E-mail Marketing
Email Insider, editor , David Baker - Monday, May 30, 2005
If you're considering bringing e-mail marketing systems in-house, read on. If you' ...
- Finding New Customers Using E-mail
Email Insider, editor , David Baker - Monday, May 23, 2005
E-mail marketers are often asked, "Should I use e-mail to find n ...
