DAVID BAKER
Thought Leader

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  • The Never Ending ROI Story, Part I
    You might be saying to yourself, "Not another return on investment (RO ...
  • Program Perception vs. Reality
    I have this quote that pops into my head quite often: " ...
  • The Customer Experience Dream
    I often wonder if managing a truly effective customer experience - fr ...
  • Changing With the Times
    At last week's Campaign Digital Conference in London, I started thinking abo ...