- Using Pay-For-Performance To Retain Customers
Email Insider, editor , David Baker - Monday, December 21, 2009
Why can't we apply the same principles of performance marketing to retenti ...
- Summit: Maybe Less Focus On Social Topics? More Case Studies?
Email Insider, editor , David Baker - Monday, December 14, 2009
We had a blast on the mountain in Deer Valley last we ...
- Live From The Email Insider Summit
Email Insider, editor , David Baker - Monday, December 7, 2009
The altitude is 8,000+ feet, it's full of snow, and 140+ ha ...
- What's In Your Inbox Today?
Email Insider, editor , David Baker - Monday, November 30, 2009
Happy Cyber Monday, folks! It's that day of the year online retaile ...
- Next-Generation Email Marketers
Email Insider, editor , David Baker - Monday, November 23, 2009
Given the short tenure of an email marketing manager (two to thr ...
- Customer Segmentation
Email Insider, editor , David Baker - Monday, November 16, 2009
This is a subject we often talk about in apologetic terms wh ...
- Great Thought Leadership Is ...
Email Insider, editor , David Baker - Monday, October 26, 2009
I read a lot of posts about email marketing, yet I fi ...
- Inspirations From The Week
Email Insider, editor , David Baker - Monday, October 19, 2009
had the luxury of participating in several ESP user conferences this wee ...
- Social CRM from OMMA
Email Insider, editor , David Baker - Monday, September 28, 2009
I believe I can say it was a successful Advertising Week ...
- Funnel Experiences
Email Insider, editor , David Baker - Monday, September 21, 2009
We often think about email and eCRM as "end of the funne ...
- When Testing Doesn't Work
Email Insider, editor , David Baker - Monday, August 24, 2009
There are probably thousands of articles on the Web about how ...
- Ambiguity in Marketing
Email Insider, editor , David Baker - Monday, August 17, 2009
I live in the agency world. Our jobs are to inspire a ...
- Where Is Marketing Automation Going?
Email Insider, editor , David Baker - Monday, August 3, 2009
The email industry prides itself on being the early adopter of, a ...
- Keys To Great Email Strategy
Email Insider, editor , David Baker - Monday, July 27, 2009
The foundations of strategy don't change, but transferring it to email requi ...
- Is Scale A Factor In Successful Email Marketing?
Email Insider, editor , David Baker - Monday, July 20, 2009
I've been on a Greek island for the past three week, wi ...
- How Many Ways Can You Mess Up An Email Program?
Email Insider, editor , David Baker - Monday, June 29, 2009
Sounds like a negative topic, but I'm really upbeat about this. ...
- The Cost of Data
Email Insider, editor , David Baker - Monday, June 22, 2009
There are going to be some spectacular things happening in the Consum ...
- Retention Is The New Acquisition Strategy
Email Insider, editor , David Baker - Monday, June 1, 2009
The market is forcing marketers to address more complex questions than mo ...
- Understanding Your Customer's Shopping Heuristics
Email Insider, editor , David Baker - Monday, May 11, 2009
The nature of email marketing can be illustrated through a comparison ...
- Day 1 Of The Email Insider Summit
Email Insider, editor , David Baker - Monday, May 4, 2009
For those of you stuck at home, 100+ marketers are converging ...
- The Market Shouldn't Drive How You Do Things
Email Insider, editor , David Baker - Monday, April 27, 2009
It's easy in a tough market to hunker down, curl up in ...
- The Last Quarter-Mile of CRM
Email Insider, editor , David Baker - Monday, April 20, 2009
Years ago I penned an article for Media Post titled "The La ...
- Email's 6 Deadly Sins
Email Insider, editor , David Baker - Monday, March 9, 2009
For generations before Brad Pitt and the movie "Seven," people have us ...
- Take The Oath Of Office
Email Insider, editor , David Baker - Monday, January 26, 2009
As I sat watching President Obama sign his first executive orders, ...