- Brandtique: Tab
MediaDailyNews, David Goetzl - Tuesday, March 13, 2007
Imagine a marketer that gets exposure in a scripted show as prevale ...
- SI, NBC Align For Sports Content, Promotion
MediaDailyNews, David Goetzl - Tuesday, March 13, 2007
As broadband video increases in popularity, print properties are looking for wa ...
- Sales Adopts The 'A' Word: Rainbow Embraces 'Activation,' Preps Deals
MediaDailyNews, David Goetzl - Tuesday, March 13, 2007
As media agencies name chief activation officers, Rainbow networks is bringing t ...
- Weather Channel Launches In Second Life
MediaDailyNews, David Goetzl - Monday, March 12, 2007
The Weather Channel has become the latest marketer to jump on t ...
- Weather Channel Takes Temperature Of Second Life
Online Media Daily, David Goetzl - Monday, March 12, 2007
The Weather Channel is entering a world where the climate never chang ...
- Microsoft Media Chief Calls For Meeting With Cable Nets On eBay Project
MediaDailyNews, David Goetzl - Friday, March 9, 2007
After cable sales executives expressed frustration with the committee pushing the eB ...
- Nick Predicts Healthy Upfront, No Kidding
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, March 9, 2007
Nickelodeon's senior ad sales executive Jim Perry is optimistic about the upfron ...
- Cable Chief Slams eBay Plan, Offers Partnership
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, March 8, 2007
Cabletelevision Advertising Bureau chief Sean Cunningham used what could be termed ...
- AMC, J&J In Deal To Promote Visine During Films
Marketing Daily, David Goetzl - Wednesday, March 7, 2007
[Packaged Goods] Johnson & Johnson, which has a history of marketing experimentatio ...
- Viacom, Google Battle Over YouTube Effectiveness
MediaDailyNews, David Goetzl - Wednesday, March 7, 2007
Acrimony continued between Viacom and Google Tuesday over the legality and would- ...
- Former Net Execs Get NBC TV Deal
MediaDailyNews, David Goetzl - Wednesday, March 7, 2007
NBC Universal has signed a three-year deal with BermanBraun, the production compa ...
- U.S. Army Shines In Daytona 500
MediaDailyNews, David Goetzl - Wednesday, March 7, 2007
On the backs of driver Mark Martin's second-place finish in the Dayto ...
- J&J Eyes AMC Product Placement
MediaDailyNews, David Goetzl - Tuesday, March 6, 2007
In a deal that doubles as a quasi-product placement, Johnson & Johns ...
- Brandtique: Insurance Advertising
MediaDailyNews, David Goetzl - Tuesday, March 6, 2007
When Geico burst on the scene as a national advertiser about ...
- Makeup To Breakup: Revlon Drops Carat, Shifts $200 Mil. Account To Initiative
MediaDailyNews, David Goetzl - Monday, March 5, 2007
Revlon, fresh off a high-profile spot in the Super Bowl, has dropp ...
- User Content, NFL Footage May Run On League Web Site
MediaDailyNews, David Goetzl - Monday, March 5, 2007
LAS VEGAS -- Top NFL executive Kim Williams floated the idea ...
- Shock Waves: Microsoft To Move Bulk Of $1 Billion In U.S. Ad Spending To Digital
MediaDailyNews, David Goetzl - Friday, March 2, 2007
LAS VEGAS -- Not surprisingly for a tech behemoth, a top Microso ...
- eBay Marketplace Meets Stiff Resistance
MediaDailyNews, David Goetzl - Friday, March 2, 2007
The eBay Media Marketplace is still in test mode, but it h ...
- Fox Scores With 'Smarter' Premiere
MediaDailyNews, David Goetzl - Friday, March 2, 2007
Until it leaves its "Idol" security blanket, the fate of Fox reali ...
- Follow The Consumer: Microsoft Going Nearly All Digital By 2010
Online Media Daily, David Goetzl - Friday, March 2, 2007
LAS VEGAS -- A top Microsoft executive at the AAAAs Media Conferen ...
- Drake Starts Day Alone, Could Successor Be Near?
Show Daily, David Goetzl - Friday, March 2, 2007
On the final morning of his last AAAAs media conference, Burtch Dra ...
- 4As Partners With Digital Solutions Provider To Build eBiz Registry
MediaDailyNews, David Goetzl - Thursday, March 1, 2007
LAS VEGAS -- As the local TV and radio businesses make progre ...
- Battle Brewing: Cable Versus Telco TV
MediaDailyNews, David Goetzl - Thursday, March 1, 2007
A day after Cablevision hinted that telco TV competition could be snaggi ...
- Fox's '5th Grader' Goes To Head Of Class
MediaDailyNews, David Goetzl - Thursday, March 1, 2007
Does Fox have another reality hit on its hands? Give it ...
- Snakes on a Train
Show Daily, David Goetzl - Thursday, March 1, 2007
Got to give credit to out-of-home pundit Andrea MacDonald for perhaps t ...
- Bundling Could Be Bungling
Show Daily, David Goetzl - Thursday, March 1, 2007
Group M North America chief Marc Goldstein took a no-holds-barred stance Thursd ...