- NAB Campaign Will Help Ease The Transition To Digital TV
MediaDailyNews, David Goetzl - Tuesday, October 16, 2007
The broadcast trade group is set to launch a campaign valued ...
- University Network Battles MTVu For Students
MediaDailyNews, David Goetzl - Thursday, October 11, 2007
Some 10 months after an in-tunnel advertising firm purchased a college-campus networ ...
- ESPN To Use Widgets For Customized Sports Reports
MediaDailyNews, David Goetzl - Wednesday, October 10, 2007
Before a new-media application reaches critical mass--or even if it's behind t ...
- Targeted Pitch: Reach The Planners, Reach Their Clients
MediaDailyNews, David Goetzl - Tuesday, October 9, 2007
ABC Family kicks off a "Halloween" promo next week that targets twentysomethi ...
- Nets Stream Shows, But Pricing Structures Questioned
MediaDailyNews, David Goetzl - Monday, October 8, 2007
Networks streaming ad-supported episodes on their Web sites and elsewhere are he ...
- MyNetwork TV Regroups, Results Mixed
MediaDailyNews, David Goetzl - Friday, October 5, 2007
MyNetworkTV is producing some notable ratings gains in its sophomore season, albe ...
- Brandtique: The NFL
MediaDailyNews, David Goetzl - Thursday, October 4, 2007
Was NBC looking for some of the magic from ABC's "Dancing wi ...
- Horizon's Koenigsberg Slams C3 Ratings
MediaDailyNews, David Goetzl - Thursday, October 4, 2007
Horizon Media CEO Bill Koenigsberg, whose agency handles the immense Geico accoun ...
- Fox Touts 'Street' Cred For Biz Network
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
Two weeks before News Corp.'s Fox Business Network launches, the channel ...
- Fore Real: ABC Pitches Ads On Golf Cart Screens
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
ABC is seeking green on the links. The network's sales arm f ...
- Belo To Spin Off Newspapers
MediaDailyNews, David Goetzl, Erik Sass - Wednesday, October 3, 2007
Belo Corp., with assets including the Dallas Morning News and the C ...
- MLB Monitors Post-Season Content Via Teletrax
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
Major League Baseball has signed a deal allowing it to track whe ...
- 'Private Practice' Is Rx For TiVo Users
MediaDailyNews, David Goetzl - Wednesday, October 3, 2007
ABC's "Private Practice" has become the first new 2007-08 series to cra ...
- Citi Moving Cautiously Onto Social Networks
Marketing Daily, David Goetzl - Monday, October 1, 2007
[Financial Services] While such sites offer a potential avenue to reach you ...
- Disney Drops Branded Mobile Phone Service
MediaDailyNews, David Goetzl - Monday, October 1, 2007
Disney said it is abandoning its company-operated, Disney-branded mobile phone offering, movi ...
- Citi Cautious About Advertising On Social Networks
MediaDailyNews, David Goetzl - Monday, October 1, 2007
Financial services giant Citi, which does considerable online advertising, is a lo ...