- CPM Pricing is Doomed
Publishing Insider, David Koretz - Friday, December 11, 2009
Since it is the time of year that prognosticators attempt to predi ...
- The Day The News Died
Publishing Insider, David Koretz - Thursday, November 12, 2009
The bizarre concept that is newstainment has crept into the American lexic ...
- Don't Drop The Egg
Publishing Insider, David Koretz - Thursday, October 15, 2009
Every business and nearly every businessperson can be neatly put into o ...
- The Dirtiest Word
Publishing Insider, David Koretz - Thursday, September 17, 2009
It has become the cheap word that every ad network, rich med ...
- Do We Matter?
Publishing Insider, David Koretz - Thursday, August 20, 2009
Like most of you, I prefer to think that I walk in ...
- Stop And Think
Publishing Insider, David Koretz - Thursday, July 23, 2009
How do you convince someone to care about the world around the ...
- Cheating Your Way To The Bottom
Publishing Insider, David Koretz - Thursday, July 2, 2009
I am tired of listening to the same tired ideas. As creativi ...
- The Most Expensive Mistake You Can Make
Publishing Insider, David Koretz - Thursday, June 4, 2009
If your primary revenue stream is advertising, and you cannot afford ...
- There Is No Excess of Inventory, There Is A Shortage Of Intent
Publishing Insider, David Koretz - Thursday, May 7, 2009
The real issue in display advertising has nothing to do with inventor ...
- Ad Networks Are For Idiots -- And Here's The Math To Prove It
Publishing Insider, David Koretz - Thursday, April 9, 2009
Ad networks are a tax on lazy publishers. They are a canc ...
- Eight Things I Hate About You
Publishing Insider, David Koretz - Thursday, March 12, 2009
We lived fast and loose the last few years. As executives, ...
- Have You Ever Looked Death In The Eye?
Publishing Insider, David Koretz - Thursday, February 12, 2009
Everybody is sick of bad news. Unfortunately, bad news is only t ...
- The Secret Lives Of Buyers
Publishing Insider, David Koretz - Thursday, January 15, 2009
When I was a kid I was scared of bees; today ...
