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Chris Witherspoon

Member since June 2023

As CEO and Co-Owner of DNA, Chris Witherspoon sets the strategic direction for the organization and is responsible for overall agency operations — ensuring the company's and its clients' success. Chris joined DNA from Publicis West, serving as Executive Vice President – leading client-management and business development teams and key client relationships such as T-Mobile USA, Hewlett-Packard, Citi, and Washington State Lottery. Before Publicis, Chris held senior account management positions in San Francisco with top advertising agencies Goodby, Silverstein & Partners, and TBWA\Chiat\Day; in Minneapolis at Fallon; and in Seattle at DDB. Chris has guided brand strategy and award-winning integrated marketing campaigns in various business categories, both nationally and globally, for other iconic brands such as E-Trade Financial, General Electric, Levi’s, Miller Brewing Company, and Starbucks. Most recently, Chris was named to the 2021 Campaign US 40 over 40 and the inaugural class of the ThinkNW All-Stars. Chris has guided brand strategy and award-winning integrated marketing campaigns in various business categories, both nationally and globally, for other iconic brands such as E-Trade Financial, General Electric, Levi’s, Miller Brewing Company, and Starbucks. Most recently, Chris was named to the 2021 Campaign US 40 over 40 and the inaugural class of the ThinkNW All-Stars.As CEO and Co-Owner of DNA, Chris Witherspoon sets the strategic direction for the organization and is responsible for overall agency operations — ensuring the company's and its clients' success. Chris joined DNA from Publicis West, serving as Executive Vice President – leading client-management and business development teams and key client relationships such as T-Mobile USA, Hewlett-Packard, Citi, and Washington State Lottery. Before Publicis, Chris held senior account management positions in San Francisco with top advertising agencies Goodby, Silverstein & Partners, and TBWA\Chiat\Day; in Minneapolis at Fallon; and in Seattle at DDB. Chris has guided brand strategy and award-winning integrated marketing campaigns in various business categories, both nationally and globally, for other iconic brands such as E-Trade Financial, General Electric, Levi’s, Miller Brewing Company, and Starbucks. Most recently, Chris was named to the 2021 Campaign US 40 over 40 and the inaugural class of the ThinkNW All-Stars. Chris has guided brand strategy and award-winning integrated marketing campaigns in various business categories, both nationally and globally, for other iconic brands such as E-Trade Financial, General Electric, Levi’s, Miller Brewing Company, and Starbucks. Most recently, Chris was named to the 2021 Campaign US 40 over 40 and the inaugural class of the ThinkNW All-Stars.

Articles by Chris All articles by Chris

  • Why This Juneteenth Feels Different in MAD on 06/18/2023

    In June 2020, I wrote an opinion piece entitled, "Why I Signed a Letter to Rewrite the Future of Advertising," where I wrote that I hoped a movement was taking place, not just a moment. Sadly, I'm not sure a movement is taking place.

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