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Danielle Oster is a veteran writer, editor, and journalist who has covered the marketing industry for over a decade. She lives with her dog and cat in Connecticut.
Chef Boulud created a menu inspired by tennis star Frances Tiafoe's favorite dishes from Sierra Leone.
The effort includes TV ads starring John Cena, OOH activations, and partnerships with brands including Complex and Samsung.
The multiyear partnership will kick off with a "social-first reveal timed to U.S. tennis' biggest moment," and a promotional sweepstakes on Instagram.
Among IHG's activations around the tournament: "Bed on the Baseline" for two sweepstakes-winning fans.
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personalities while driving brand awareness."
This year's campaign builds on the "When You Graduate, They Graduate" message.
Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fake products like Lynch's cookbook.
Coco's Protein Pineapple Orange Smoothie is the first flavor from Graf as Naked's Chief Smoothie Officer.
The launch of a tech company called The Guild was announced across various channels prior to a video reveal of the game.
The Danone brand claims Fusion is "the first product in the yogurt category designed to support the needs of GLP-1 users."
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