- 8 Steps to Making The Model Work
Online Spin, David L. Smith - Monday, April 29, 2002
Top media managers of major media agency independents contend they “don’t kn ...
- Digital Heroes, or Everybody’s An Online Buyer
Online Spin, David L. Smith - Monday, April 22, 2002
In our world, everybody’s an online buyer. It doesn’t matter who th ...
- Accounting for the Total Value of non-CPM Buys
Online Spin, David L. Smith - Monday, April 15, 2002
As direct response online campaigns become more prevalent, the need for accurate ...
- Online Process Audit - Can You Pass the Test?
Online Spin, David L. Smith - Monday, April 8, 2002
Recently, a major corporation inquired about services related to auditing their vario ...
- Nothing Replaces an In-Person Meeting
Online Spin, David L. Smith - Monday, April 1, 2002
As I start writing for this new (for me) venue “Online Spin ...