- Digital Blueprint For Success: Interactivity
On Media, Diane Mermigas - Friday, December 18, 2009
Acting on trends reshaping media will be more important than contemplating th ...
- Social Media Is the New Mass Media
On Media, Diane Mermigas - Friday, December 11, 2009
Social media and interactive consumers will take the lead in transforming t ...
- Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars
On Media, Diane Mermigas - Saturday, December 5, 2009
Advertising is not a big part of the proposed Comcast NBCU merg ...
- Media Survival: Interactivity Will Build, Keep Consumer Base
MediaDailyNews, Diane Mermigas - Tuesday, December 1, 2009
Media and telecoms are about to get hit hard, unless they ado ...
- Sagan: TV Survival Means Hyper-Local Online Video
On Media, Diane Mermigas - Wednesday, November 25, 2009
Broadcasters are about to experience the equivalent of the Big Bang, war ...
- Huffington Post Increases Advertising, Revenue Streams
On Media, Diane Mermigas - Friday, November 20, 2009
Arianna Huffington says she will not charge consumers for content, and th ...
- Publicis Chief: No Free Digital Media
On Media, Diane Mermigas - Monday, November 16, 2009
Advertising will not pay the freight for digital media, like it h ...
- Cable As Catalyst For Future Profits
On Media, Diane Mermigas - Friday, November 6, 2009
Cable networks are a sweet spot in a media industry struggling ...
- AOL, Yahoo Could Be Smart Buys For Savvy Giant
On Media, Diane Mermigas - Friday, October 30, 2009
The unintended consequences of Yahoo and AOL repositioning themselves as online conte ...
- Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships
Online Media Daily, Diane Mermigas - Tuesday, October 27, 2009
Marketers seeking to sprint out of the recession need to become multichannel-friend ...
- TV Futures: Charging For Online Shows
On Media, Diane Mermigas - Friday, October 23, 2009
Hulu's online video platform may be a success with the masses, b ...
- Broadcast Nets Should Program Digital Risks
On Media, Diane Mermigas - Friday, October 16, 2009
A case can be made just a month into the new ...
- 5 Factors That Will Determine Future Ad Spend
On Media, Diane Mermigas - Friday, October 9, 2009
Some optimistic ad forecasts have been made in a vacuum, without taki ...
- Jonathan Miller Preaches the Agnostic Gospel of the Cloud
Media Magazine, Diane Mermigas - Wednesday, September 30, 2009
Jonathan Miller is more determined than ever to crack interactive media's money-maki ...
- Comcast-NBCU Merger Spells Big-Time Change Everywhere
On Media, Diane Mermigas - Monday, October 5, 2009
Comcast's bid to co-own NBC Universal is a grab for digital conte ...
- Jeff Zucker Is Not Going Anywhere
Media Magazine, Diane Mermigas - Wednesday, September 30, 2009
Jeff Zucker, CEO and president of NBC Universal, has been trying ...
- Iger's Screen Test: Disney Film Goes Digital
On Media, Diane Mermigas - Friday, September 25, 2009
Walt Disney CEO Bob Iger is likely to couple the appointment ...
- Wounded Peacock: GE Debates Selling, Spinning NBCU
On Media, Diane Mermigas - Friday, September 18, 2009
General Electric's pending decision to retain total or partial ownership of N ...
- Media Forecasters Struggle With Valuing The Future
On Media, Diane Mermigas - Friday, September 11, 2009
With the 2010 budgeting process begun, analysts have to decide how mu ...
- Digital: Integration Now, Integration Forever
On Media, Diane Mermigas - Friday, September 4, 2009
When the executives at Razorfish, an ad agency "born digital," peer in ...
- Digital Futures: Social, Search, Mobility
MediaDailyNews, Diane Mermigas - Tuesday, September 1, 2009
Denuo CEO Rishad Tobaccowala has an uncanny way of simplifying all ...
- You Tube Has Viewers, But Can It Monetize The Site?
On Media, Diane Mermigas - Friday, August 28, 2009
YouTube's latest effort to generate and share advertising revenues from more grassroo ...
- Keyword: Google Sustainability
On Media, Diane Mermigas - Saturday, August 22, 2009
Google's wealth creation is unprecedented in the five years since it we ...
- Hollywood Battles Rivals, Diminishing Returns
On Media, Diane Mermigas - Friday, August 14, 2009
Fear of diminishing returns from digital distribution is fueling Hollywood studio i ...
- Crossing the Digital Divide: Can Media Companies Catch Up With Consumers?
On Media, Diane Mermigas - Friday, August 7, 2009
While plodding through the recessionary sludge of the past year, consumers ha ...
- Yahoo, Microsoft Alliance: No Pain, No Gain
On Media, Diane Mermigas - Friday, July 31, 2009
Can Yahoo improve advertising sales and create innovative content and services enou ...
- Will MySpace Get Game?
On Media, Diane Mermigas - Friday, July 24, 2009
The tactical maneuvers Jonathan Miller must make to get MySpace on t ...
- Scattering TV's Upfront Ad Market 24/7
On Media, Diane Mermigas - Friday, July 17, 2009
A stalled TV advertising upfront could lead to a selling arrangement th ...
- How 2 Tweet Twitter 4 $
On Media, Diane Mermigas - Friday, July 10, 2009
Finding a formula for making money on Twitter and other social networ ...
- TV Station Revenue Crisis: Mind the Gap
On Media, Diane Mermigas - Monday, July 6, 2009
Broadcast TV stations' best days are behind them unless they can reinve ...