Robert Admire

Member since August 2008Contact Robert

Consumer Insights That Don't Cost Much in Marketing Daily on 02/11/2009
In a tough economy, it's more important than ever to tune into prospects and customers to understand what motivates sales and repeat purchases. But when budgets are tight, spending marketing dollars on consumer research may not seem like the best use of resources. Here are a few ideas for getting almost-free feedback.
Quality Vs. Quantity: Defining The Value Of Qualitative Research in Marketing Daily on 10/01/2008
Frankly, brand marketers use qualitative research because they have to. Their objectives are to shift attitudes, cause feelings and drive perceptions, and they simply have no other way to determine whether their significant investments in the brand and the advertising campaigns will be effective against their objectives.

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