- The Future of Media is an Information Revolution
Future of Media, Doug Brooks - Thursday, October 6, 2011
A major transformation will take place in the global media industry ...
- Media Metrics: Go Forth and Multiply
Media Magazine, Doug Brooks - Friday, January 2, 2009
There's no longer a question of going with old vs. new medi ...
- Making Analytics Work
Marketing Daily, Doug Brooks - Monday, June 30, 2008
Some companies invest large sums of money in multiple analytics programs on ...
- Measuring The Impact Of Buzz On Brands
Marketing Daily, Doug Brooks - Monday, March 17, 2008
Today, research in the area of social networks is considered leading-edge, b ...
- How To Balance Brand Building And Promotion
Marketing Daily, Rishi Bhandari, Doug Brooks - Wednesday, November 7, 2007
As pressure continues to mount from shareholders and senior management to "ma ...
- Marketing Accountability: The Long And Short Of It
Marketing Daily, Doug Brooks - Thursday, June 14, 2007
A funny thing happened on the road to marketing accountability. Marketers ha ...
- On ROI: Metrics And New Media
Marketing Daily, Doug Brooks - Monday, December 18, 2006
How do you establish a healthy balance of emerging and traditional media ...
- On Metrics: Avoid The Hangover
Marketing Daily, Doug Brooks - Monday, December 4, 2006
With all the buzz around marketing metrics and dashboards, in some organizatio ...