Cross-Sell and Up-Sell Tactics for Email by editor

Cross-Selling and Up-Selling present email marketers with the opportunity to reach customers with targeted and relevant offers. Doing it well requires taking advantage of data from multiple sources (sales records and email behavioral data), recruiting resources that allow for the merchandising, analytic and technology solutions that product the highest likelihood of success, and identifying the most apporiate time to send each message.  ...More

  • 2012 OMMA Awards Finalist: Online Advertising Creativity Email: Campaign or Standalone, Digitas, Delta Air Lines by Staff Writers

    Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was simple yet inventive, a vertical scroller that users could navigate by swiping, sliding or clicking. Each slide represented a different destination, with a button to click to hear “Happy Holidays” said in the native tongue and other buttons that displayed facts about the city when hovered over.Find the complete list of 2012 OMMA Awards Finalists here.Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012 ...More

  • 2012 OMMA Awards Finalist: Online Advertising Creativity Email: Campaign or Standalone, Engauge, Food Lion by Staff Writers

    This supermarket chain used email as a way to connect and activate its fans, both in the email content and through heavy Facebook integration. The four-week Holiday Bake-Off Promotion coincided with the winter holiday season. The campaign encouraged people to submit their favorite recipes using Food Lion’s Facebook tab. Once people submitted their recipe — in one of four categories — an email was triggered, real-time, using an API call in ExactTarget. The email had the user-submitted photo and the recipe in a shareable format that linked back to the brand’s Facebook page.Find the complete list of 2012 OMMA Awards ...More

  • 2012 OMMA Awards Finalist: Online Advertising Creativity Email: Campaign or Standalone, Yesmail Interactive, HP Home and Home Office Store by Staff Writers

    With fun, engaging creative, Yesmail spread the word about an HP clearance event. At first glance, the email looks like a static email, with art displaying HP products. Then poof! One by one they begin to disappear in a puff of smoke. The playful message that shoppers needed to hurry or miss the best deals was effective: Compared to the same event the year before, the 2012 campaign saw a 132 percent lift in clicks, a 37 percent lift in conversion and generated a 29 percent lift in revenue per message sent, even with a send volume higher than that ...More