Thursday, November 29, 2012

      Around The Net

      • 45% of Holiday Emails Opened on Mobile DevicesExperian Marketing Services

        According to new data from Experian Marketing Services, 46% of holiday emails sent during the week of November 18th were opened on a mobile device. The company also reports that email volume was up 23% on Thanksgiving and 29% on Cyber Monday over 2011.  ...Read the whole story

      • Retailers Extend Cyber Monday Deals Online and In the InboxThe Retail Email Blog

        Cyber Monday has evolved into Cyber Week, with many retailers continuing to pump the holiday with extended deadlines and new offers. Dick's Sporting Googs, Toys "R" Us, Avon, Overstock, Backcountry and many others continue to reference the shopping season. ...Read the whole story

      • NetLine, Marketo Partnership Brings New Leads Directly Into Marketing Automation PlatformSacramento Bee

        B-to-B advertising network NetLine Corporation has announced a partnership with marketing automation platform Marketo. Netline now offers lead generation services for the Marketo LauchPoint Ecosystem, using ads on its network to identify and deliver prospects directly into the Marketo platform. ...Read the whole story

      • Greater Email Privacy Will Not Hinder Law EnforcementNBC News

        The bill introduced by Senator Patrick Leahy to update the 1986 Electronic Communications Act would add new safeguards to personal emails, but law enforcement experts do not believe the law - if passed - would provide any meaningful hindrances to law enforcement. Under the proposed law, enforcement agents would need a warrant to search emails more than 180 days old, when currently they only need to swear that the contents are relevant to an investigation. But for emails less than 180 days old, a warrant is needed even under the 1986 version of the law. Says the former president of ... ...Read the whole story

      • Email Campaign Sees 137% Open Rate From Personalized SenderMarketingSherpa

        For a case study, MarketingSherpa tested two versions of a webinar promotion using the same subject line but different senders. One version was sent from "MarketingSherpa" while the other sender included a person's name along with the company. The version containing the personal name saw a 137% increase in open rate. The emails differed internally as well, with the "personal touch" version personalized with the recipient's name in the greeting, and using a less designed template to create the feel of a more personal note, resulting in a lift of 127% in click-throughs. The company does admit the test was ... ...Read the whole story