Shopping Trends Will Affect Email Big-Time

$59 billion is a number that will ring in your head for some time. 247 million customers spent on average $423 each over Black Friday weekend (according to the National Retail Foundation Survey), adding up to that $59 billion -- a whopping 13% jump over last year. Several trends stuck out that I believe will drive some changes in how we, develop, deploy and optimize programs for 2013. Some may be a bit late to implement this holiday season, but certainly noteworthy to file in your next-ideas vault. ...More