Friday, November 30, 2012

Around The Net

  • Most of $690 Million Raised Online By Obama Campaign Attributed to EmailsBusinessweek

    The Obama campaign has released new information about the email marketing program used to organize and mobilize supporters, particularly for fundraising. The campaign reports that most of the $690 million raised online is attributable to emails, many of which were put through rigorous subject line testing of up to 18 different versions. The key learnings from the process were that many of the biggest breakthroughs were from the unlikeliest tactics, and also that all breakthroughs had a relatively short shelf-life, requiring continuous testing.  ...Read the whole story

  • Senate Committee Passes Email Privacy BillThe New York Times

    The Senata Judiciary Committee has passed an amendment to the Electronic Communications Privacy Act on Thursday. Senator Patrick Leahy wrote the bill, after taking the lead on updating the original 1986 act over two years ago. The bill is not expected to enter Congress for negotations until next year and is already subject to criticism from lawmakers that the bill does not yet strike the correct balance between public privacy and safety. Nevertheless, the Center for Democracy and Technology hailed the vote as "historic." ...Read the whole story

  • Email Snooping Bill Paves Way for Netflix SharingMother Nature Network

    The amendment to the 1986 Electronic Communications Privacy Act, which passed yesterday through the Senate Judiciary Committee, may impact more than email privacy. The amendment is attached to an update to the 1988 Video Privacy Protection Act that makes it easier for consumers to share information on Facebook about watched videos through services like Netflix.  ...Read the whole story

  • Indiemark Launches Abuse Prevention Service for ESPs and MarketersVirtual Strategy Magazine

    Indiemark announced today the launch of BlackBox, a service to help identify bad data within email lists. The service is available directly to marketers to evaluate purchased lists and their purveyors, as well as to ESPs that wish to analyze lists for bad data on behalf of their clients before mailings. ...Read the whole story

  • Cloud-Based ESP Mailjet Raises $3.3 MillionTechCrunch

    Cloud-based email services provider Mailjet has raised $3.3 million from Alven Capital and private investors, after surviving on only $300,000 in investments since its launch in late 2010. Mailjet leads with a simple, intuitive interface aimed at attracting smaller businesses and has grown from 3,000 to 10,000 clients in the past year.  ...Read the whole story

Why Email Is Not 'Either-Or'

Does email reach and frequency trump relevance in email marketing, or is relevance the key to success? My position in this long-running and frequently recurring debate is that you need all three elements to build a ...More