Tuesday, January 22, 2013

Around The Net

  • How to Make Spammming a Profitable Business OpportunityFinancial Chronicle

    Researchers at UC Berkley and UC San Diego set out to determine if spam is profitable by launching a spam business of their own. They infiltrated the "Storm network" which uses hijacked home PCs to distribute spam and were able to send 350,000,000 emails promoting an online pharmacy offering herbal libido enhancements. Deliverability was poor at under 25%, but that still allowed 82.7 million messages to reach computers. 10,522 clicks drove 28 purchases of $100 each, for a daily income of $140 for the campaign. The researchers only tapped 1.5% of the Storm network for their test. By extrapolating to ... ...Read the whole story

  • Consumers Trust Email Marketing More than Social, But Less Than Everything ElseMarketing Charts

    According to a WSL/Strategic Retail survey, family and friends remain the top source of advice for purchase decisions. 69% of consumers surveyed said that family and friends helped them decide what to buy in 2012, up from 61% last year. Manufacturer and retailer websites follow, each at 55%. At the bottom of the list is social media at 26%, just above emails from manufacturers and retailers, which is tied with sales associates at 32%.  ...Read the whole story

  • Mailbox App for iPhone Announces Wait List to Manage 'Huge' DemandThe Verge

    Mailbox, the heavily anticipated inbox management app for the iPhone, has announced a wait list to manage the "huge" demand. The company needs to manage the flow of new users carefully because one of the app's features is to compress emails so that they load more quickly on the phone, which tasks resources heavily. Founder Gentry Underwood explains of the cautious approach, "This is email, after all — it has to work reliably." ...Read the whole story

  • Marketers Realize Their Data is SuspectDirect Marketing News

    94% of organizations realize their marketing data is suspect, according to a new survey by Experian QAS. 65% of the time, data issues are blamed on human error. This is not surprising, since 66% of respondents say their organizations use some sort of manual process for managing data, and 23% report using only manual processes to assess data accuracy. ...Read the whole story

  • LaunchBit Benchmarks Engagement Metrics to Grade Email NewslettersTechCrunch

    Email ad network LaunchBit has introduced a new service called The Email Newsletter Report Card. The service pulls in analytics from a marketer's email service provider and then compares them to over 300 million other sends in its database in order to score messages on engagement, content details and subscriber details.  ...Read the whole story

  • Infusionsoft Acquires GroSocial to Add Social to Marketing PlatformCMSWire

    Small business marketing platform InfusionSoft has announced its acquisition of GroSocial, a social media marketing company that helps brands improve their social presence and grow social audiences. Earlier this month InfusionSoft received $54 million in funding from Goldman Sachs. ...Read the whole story

Will You Hire Employees To Manage Data From Search Campaigns?

Labor constraints, or lack of qualified search marketers who can analyze data, could derail search engine marketing campaigns both for optimization and paid search. Findings reveal that 56% of companies participating in the survey plan to ...More