MediaPost Publications - Email Marketing Daily 08/14/2015

COMMENTARY
Email Moves The Sales Needle
by Jack Loechner, Staff Writer
Marketers that utilize real-time multichannel data generate nearly three times more revenue in their marketing programs than their peers that do not utilize real-time … Read the whole story
COMMENTARY
Top Three Lessons We Can Learn From Context Violations
by April Mullen, Columnist
I recently coined the phrase "context violations" to refer to experiences I have with brands that really don't get me. While I am only … Read the whole story