People forget most of the content they read, which makes you wonder why CEOs waste money on it. Here are some ways around the problem. Read the whole story
Losses from Business Email Compromise (BEC) phishing scams have grown 2,370% over the past two years, according to a Thursday alert issued by the … Read the whole story
Artisanal cheesemaker BelGioioso uses email as part of a multichannel campaign including TV, print and social media. Read the whole story
Newton Mail has extended its email application to Alexa, effectively allowing users to manage their email inbox hands-free. Read the whole story
Email is one of the most effective and widely used tactics for association marketers. It is tied for first in both categories. Read the whole story
In a mobile-first digital marketing landscape, how else are you going to recognise consumers on multiple devices and channels, if not by email? Read the whole story