Marketing and sales are becoming more aligned in B2B -- but they need to use tactics like drip email and surveys. Read the whole story
A study of 100 subscription box companies by Iterable details how these retail companies are utilizing multichannel marketing campaigns to engage with their customers. Read the whole story
Clarity Services has debuted an identity authentication service for lenders, which combines email and phone data. Read the whole story
A new email-based phishing scam is proliferating on the internet, targeting consumers who participated in Amazon Prime Day last month. Read the whole story
Email metrics are declining in the UK. Is it the content? Read the whole story
Engagement has slipped a little, but repermissioning lists to focus on interested consumers will be a massive ROI boost. Read the whole story