But audience engagement went down in most channels except email in 2019, NetLine reports. Read the whole story
The Email Inbox Collective has a network of email recipients who try to "teach" email provider systems that messages are safe. Read the whole story
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMedia says. Read the whole story
The solution integrates Acxiom's data, data management and identity capabilities with Matterkind's addressable media capabilities. Read the whole story
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place … Read the whole story