Consumers like texts from businesses, but they didn't feel informed by political texts in 2020, Zipwhip reports. Read the whole story
The arrangement will help marketers send triggered emails and track metrics, the companies say. Read the whole story
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's channel menu. Read the whole story
The new arrangement will help brands serve personalized experiences in multiple channels, the company says. Read the whole story
Google, Facebook and others in Silicon Valley are urging the Supreme Court to effectively block consumers from bring federal class-action lawsuits over a large … Read the whole story
Data shows publishers and advertisers in health and fitness should target women reading newsletters on weekends. Advertisers can move this strategy across market segments. Read the whole story
'The Hustle,' which serves entrepreneurs, now has 1.5 million readers. HubSpot hopes to leverage the buy to expand its own content offering. Read the whole story