MediaPost Publications - MAD Boston 02/03/2014

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Bay State Blog

Bud, RadioShack Sweep Boston.com's Annual 'Brand Bowl'

by Val Brickates Kennedy

Boston.com named the Twittersphere winners of its sixth annual "Brand Bowl" Super Bowl ad contest, where viewers were able to tweet reactions to the ads as they aired. Not surprising, … Read the whole story

Read Now »

Unlike The Game, No One Ad Was A Runaway
by Sarah Mahoney
"But on the whole, the ads were underwhelming," Kat Gordon, founder of the 3% Conference, tells "Marketing Daily." "I felt like there was a … Read the whole story
Ad Execs Rate Meredith No. 1 Media Company - Again
by Joe Mandese
Meredith ranked as the No. 1 media brand among the top 29 media companies rated by advertisers and agency executives during 2013, according to … Read the whole story

Is Anything More American Than A Dylan Spot?
by Thom Forbes
"Was that Bob Dylan?" asked those who were old enough to know. "Who's that?" asked most everybody else. And so it was that another … Read the whole story