Bay State Blog
by Val Brickates Kennedy
Programmatic continues to gain traction in the Bay State. Boston start-up BuySellAds has scored a programmatic media-planning deal with U.K.-based Kantar Media. Under the deal, BuySellAds' ad
inventory will be … Read the whole story
by Mark Walsh
Nielsen on Thursday said it's launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the … Read the whole story
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by Tyler Loechner
Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story
by Wendy Davis
A coalition of broadcasters is asking the Supreme Court to reject Aereo's contention that its service merely offers consumers the equivalent of an antenna-DVR … Read the whole story
by Wayne Friedman
Looking to bolster support from its customer base -- and potential customers, Aereo has started up a site called ProtectMyAntenna.org. Read the whole story
COMMENTARY
by Dean Vegliante , Op-Ed Contributor
The ad tech industry is always simmering with activity, and has been particularly active with M&As lately. This is (usually) great news for investors, … Read the whole story