In the digital economy where marketing teams sit at the confluence of data, customers and the business, it's a surprise that the route to CEO still seems to be through … Read the whole story
Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to … Read the whole story
Ad blocking is no longer limited to desktop browsers, with this week's announcement that Adblock Plus is launching its own mobile browser with ad-blocking … Read the whole story
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
Search engines Google and Bing have been known to forecast trends, and the outcome of sporting events, even presidential elections, but recently a U.K.-headquartered … Read the whole story
The only hidden knowledge resides in the world of wishes. Brutal competition, shifts in the economy, and the death of old-school search manipulation can … Read the whole story