Unless they're prepared to fight their corner and walk away from boring work, creatives would never bring us drumming gorillas, Russian meerkats or moonwalking horses. Read the whole story
Google product listing ads saw orders and revenue rise 28% and 19%, respectively, in January 2016 -- the month following a major holiday quarter … Read the whole story
I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't … Read the whole story
The ad agency wannabe has scooped up design agency Ecx.io. It's all to bolster the tech company's in-house agency Interactive Experience or iX. Read the whole story
Mirroring more traditional TV spots, Instagram is now letting brands run ads up to 60 seconds in length. To date, the Facebook unit has … Read the whole story
The WPP media shop named Stuart Bowden global chief strategy officer, while Pele Cortizo-Burgess has been appointed its chief creative officer, based in New … Read the whole story