Clickbait titles, according to Facebook, can be classified by two criteria-withholding necessary information and misleading reader expectations. Those pages that continue to post clickbait-style … Read the whole story

In just one month, over 191.5 million Americans watched nearly 50.5 billion online videos. Some 48% of users watched videos in-app on smartphones, versus … Read the whole story

Many marketers have long held the assumption that branded content performs better than standard ad units. A just-released study from Nielsen bolsters this belief … Read the whole story