We say fair, they say nationalist -- how Brand Britain's shine is being lost since the Brexit vote. Read the whole story
Adidas, Auto Trader, Gatorade, Under Armour and others -- unofficial sponsors of the 2016 Rio Olympics -- have all found ways to capitalize on … Read the whole story
Two-thirds of us instantly delete anything with a subject line that doesn't appeal, so it's time to get working on words that work. Read the whole story
The #TeamRefugees campaign is part of a larger initiative led by UNICEF and other partners to test a new collaborative approach to more effectively … Read the whole story
Facebook's move toward paid advertising requires the site to have a strict quality score, similar to Google and Bing. The social site wants to … Read the whole story
Two months after the Association of National Advertisers released its controversial agency media-buying "transparency" practices report by K2 Intelligence, most advertisers and agencies remain … Read the whole story
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? … Read the whole story
There is a referendum on gender happening in advertising. Painful as it is, the good news is that lately, progress is occurring at the … Read the whole story