A sad day -- but one in which 'The Telegraph' upheld its moral crusade against corruption and the FA walked the walk on its promise to enforce respect for the … Read the whole story
Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos from brands on Facebook, while 79% of respondents said they read brand posts … Read the whole story
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story
Ad-tech firm AppNexus said LinkedIn display inventory is now available through its platform. The development means that advertisers can target LinkedIn's audience of more … Read the whole story
What is the promise and potential of programmatic? While programmatic has the potential to make the planning, activation, and optimization of advertising and media … Read the whole story