Consultancies increasingly appear to mean business as they make a claim for digital marketing work. Only they have a secret weapon of working with the tech and money guys who … Read the whole story
The purchase is the latest move into the marketing services realm for Accenture, which has a major presence in the digital sector, and will … Read the whole story
Uber told a European court yesterday that it is not a taxi company -- an assertion that has major implications and ramifications for other … Read the whole story
The French holding company issued a statement indicating that the new roles are designed to "ensure the creation and development of the most effective, … Read the whole story
Brands and agencies said they are challenged with gaining the proper budgets and measuring the return on investments for search engine optimization (SEO) campaigns. … Read the whole story
On Messenger, Instant Games can be accessed through a new game controller icon just below where users typically type a message. There, users can … Read the whole story
The practice of social business is evolving so quickly, and into so many existing, mature business functions, that the team can no longer operate … Read the whole story