Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size. Read the whole story

P&G and the WNBA's tie-up will span marketing, retail and digital channels, as more large marketers ramp up investment in women's sports. Read the whole story

The work highlights a stark reality: peanuts are a genetically vulnerable crop. Read the whole story

Between a FIFA frenzy and America's 250th, the brand wants to remind everyone why it owns the big moment. Read the whole story

Lemon named Tina says she can go "harder," next to a can of Mike's Harder Lemonade, or "get dirty" with new Dirty Lemonade. Read the whole story

The launch campaign includes two 30-second ads, a traditional and an AI-generated one, to test performance across platforms. Read the whole story