Thursday, September 3, 2015

Around The Net

  • McDonald's Launches Blind Test CampaignBurger Business

    McD's can't get much respect. But what happens if you remove the packaging and serve it from a food truck? New ads, which might be called "faking out foodies," touts McDonald's Buttermilk Crispy Chicken sandwich. Real people at a food truck lineup get the sandwich from a "crispy chicken" truck. In the TV spots people love the sandwiches and can't believe it's McDonald's. ...Read the whole story

  • Taco Bell Folds A Fryer, Calls It A ShellGrubstreet

    Taco Bell's food research and developers have figured out how to fold chicken. It's called the Naked Crispy Chicken Taco, and the company is only trying it out in California for now. The shell, if you can rightly call it that, is breaded white meat. The fillings are lettuce, tomato, shredded cheddar, and avocado ranch sauce. ...Read the whole story

  • Inside An Ad Shoot For 'Adore Me' Business Insider

    At the jump see, unadorned, a campaign in the making from e-commerce retailer Adore Me. The company, as one can see in this visit to a model photo session, is horning in on Victoria's Secret's market share, partly by using stunning models. "We aim to slay Victoria's Secret," Sharon Klapka, Adore Me's director of business and brand development. "They are slow, they are expensive, they make women feel sidelined. It is about time that someone really revolutionized the space, and we're doing it." ...Read the whole story

  • Now For The Bottom Four Vehicles In 'Consumer Reports'Detroit Bureau
  • Survey Says Chain Stores Don't Sell Enough Local Products Supermarket News