Thursday, September 18, 2014
  • Samsung Tops Landor's Breakaway Brand List

    Down-to-earth brands such as Puffs, Chex, and Bounty have outperformed digital giants such as Apple and Google, according to Landor's 2014 Breakaway Brand Study. At the top is Samsung. ...Read the whole story

  • Can Apple Watch Win Over Swiss Luxury Giants?

    While there will doubtless be luxury consumers who already own classic timepieces and who buy smartwatches too, Milton Pedraza, CEO of the Luxury Institute, notes, "there's only so much real estate on the wrist." ...Read the whole story

  • Penn Mutual Backs The Growing Sport Of Rugby

    Eileen McDonnell, Penn Mutual's CEO, said the deal provides a thematic connection around protection and doing more in life, and "also gives us the opportunity to attract new talent by gaining exposure to the student athletes of major national colleges and universities." ...Read the whole story

  • Women 50 And Over Are Not Your Parent's Boomers

    First off, women born between 1946 and 1964 disagree that they are behind the times and feel disengaged from pop culture. Seventy-one percent of those polled asserted as much, while 68% said they consider themselves early adopters and independent minded. ...Read the whole story

  • Lindt Creates Rom-Com For Line Launch

    The interactive online series, "It Started with HELLO," includes a teaser (already live) and four episodes, each of which reflects the "personality" of one of the new Hello varieties, which were inspired by classic American treats. ...Read the whole story

Around The Net

  • NBA Signs Up For Audio Alliance With

    Calling it the league's first official partnership in the audio category, the NBA has signed a multi-year deal with Harman International, which will encompass the NBA, WNBA, D-League and USA Basketball, produce NBA player- and team-branded headphones and equipment. It gives Harman a presence at the 2015 All-Star Game in New York and the pre-season NBA Global Games beginning next month. All to be supported by multi-media marketing, promotions and a sweepstakes. ...Read the whole story

  • Kroger Tests Pick-up Service In CincinnatiCincinnati Enquirer

    Modeled after Harris Teeter's "click and collect" at 150 stores in the Southeast, Kroger is now tinkering with the service at its Liberty Township store. Customers order groceries via the Internet, then drive up to pick up their order. Kroger bought Harris Teeter for $2.5 billion in January and has been studying the program for months with plans to expand it elsewhere. ...Read the whole story

  • Audi Gets Ok To Test Self-Driving CarsChicago Tribune

    Audi is the first automaker to get a permit from the state of California to test self-driving cars on public roads. New state regulations took effect the same day specifically allowing such testing for the first time in California. Others testing self-driving technology include Nissan, Mercedes-Benz, Toyota, Ford, GM; many expect to have such vehicles on the road by 2020. ...Read the whole story

  • Krispy Kreme To Sell Ghostbusters-Themed DoughnutsThe Hollywood Reporter
  • Nike Suspends Contract With PetersonReuters
Are Good CMOs Hard to Find?

"Marketing is more dynamic with so many more tools and avenues available," said Carl Cohen, CMO of MGM Resorts International's CityCenter, Las Vegas. "It's not that it is more complicated; it's just more difficult to stay ...More