Monday, July 28, 2014
  • Heineken Enlists Fred Armisen

    "As a native New Yorker and improv-based comedian, Fred was a perfect fit for this effort," Colin Westcott-Pitt, VP of marketing, Heineken, tells "Marketing Daily." "His smart, off-center brand of humor aligns well with Heineken's. Fred also embodies the 'Men of the World' character -- confident, optimistic, and open minded. It was a no-brainer for Heineken to partner with him." ...Read the whole story

  • More Head To Retail Clinics for Chronic Woes, Prevention

    Typically staffed by nurse practitioners and physician assistants, the clinics are still primarily a place people go for acute care, and are often open extended hours. They are favorites with parents when kids get an after-hours earache or need a sports check-up. ...Read the whole story

  • 'Share A Coke' Results Lead Summer Campaigns

    "The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to talk about the campaign through digital channels, as well," notes VP of strategic insights Rick Miller. ...Read the whole story

  • Lexus Back With Weinstein Project

    Lexus says the shorts, "Market Hours" by Stanford grad Jon Goldman, and "Operation Barn Owl" by Japanese auteur Satsuki Okawa with script by writer Ken Ochiai, were first screened at the Short Shorts Film Festival in Tokyo in May. ...Read the whole story

  • Marvel Rides Harley-Davidson Project LiveWire

    These days, if you want to get a message to consumers that your automotive products are futuristic or at least innovative, you pretty much have to get them into a Marvel movie, or any blockbuster with a superhero or two, or giant robots, and definitely a few Roman numerals in the title. ...Read the whole story

  • New Sonata Goes To Juilliard, Dances Giselle

    Usually so-called "short leads" -- where car companies invite press to drive a new car around the time of launch -- start at restaurants or one of those rented photo studios over on 11th Avenue. So the 10th floor of famed performance-art school Juilliard seems, at first take, an odd place to show off Hyundai's new Sonata, and get into its technical virtues. ...Read the whole story

  • Forrester: Cross-Channel Sales To Reach $1.8 Trillion

    As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel retail sales in the U.S. are on track to reach $1.4 trillion this year, and predicts they will rise to $1.8 trillion by 2018. ...Read the whole story

  • Tullamore Extends 'Parting Glass' Campaign

    Tullamore D.E.W. Irish Whiskey has launched a global online contest seeking the best toasts to mark the beginning of life's new chapters. ...Read the whole story

  • Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
  • Grey SF Drives New Ryder Campaign
You May Already Have Won!

It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's the general manager of Ourisman Rockmont Chevrolet in Rockville, Maryland and about ...More


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