Tuesday, July 22, 2014
  • Skechers To Leverage Demi Lovato's Social Swagger

    Skechers has tapped pop star Demi Lovato as its latest face, and says she will appear in global marketing and social media campaigns through 2016. Skechers' attention to young trendsetters and influencers is core to its strategy, as is its ongoing efforts to woo the Geezer set. (In addition to retired NFL great Joe Montana, it also works with Joe Namath, Pete Rose and Tommy LaSorda.) ...Read the whole story

  • Connected TV Device Market Set To Explode

    If you don't have a streaming media player (or two) by now, it's likely you will in the next few years. According to the NPD Group, the number of streaming media devices in the U.S. will reach 204 million by 2017, an increase of 100% and a total that will be more than double the number of projected households connected to the Internet. ...Read the whole story

  • 'Transformative' Trends Drive 200+ Campbell Launches

    Campbell Soup Company will launch more than 200 products in its coming fiscal year - including more organic and veggie- and protein-based offerings - as it seeks to boost sales in the face of what President and CEO Denise Morrison described as "dramatic shifts" in the landscape of the food business. ...Read the whole story

  • Xerox Taps IBM's Kennedy As CMO

    John Kennedy, a long-time marketing executive at IBM, has joined Xerox as CMO. "He is a natural choice to lead our efforts in the digital age and to strengthen and broaden the Xerox brand around the world," Xerox Senior Vice President and President of Corporate Operations Herve Tessler said in a statement announcing the move. Tessler emphasized Kennedy's track record for "changing brand perception" and his experience utilizing integrated marketing and communications. ...Read the whole story

  • Record Results At Six Flags; Other Parks Strong

    In further evidence that Americans are dialing up the fun factor this summer, Six Flags Entertainment Corp. says its second-quarter revenue grew 4% to a record $377 million. ...Read the whole story

  • McD's 'B-Boy' Event Targets Young Asian-Americans

    In an example of employing nontraditional marketing to target multicultural audiences, McDonald's New York Tri-State has created a break dancing competition designed to foster brand loyalty among the Millennial segment of the rapidly growing Asian-American consumer market. ...Read the whole story

  • Survey Finds Gap Between Home Protection Concerns, Actions

    Allstate is launching a campaign that reminds people about the importance of knowing the value of all of their belongings --- even the smaller things that can add up to financial losses. Nearly all homeowners (90%) are concerned about protecting their homes, yet haven't valued their possessions in years -- let alone documented what they have. ...Read the whole story

  • AT&T Chants Up The Yankees

    AT&T is once again showing its support for the New York Yankees with a new television campaign from BBDO New York that takes the team's "Let's Go Yankees" rhythmic chant to new levels. ...Read the whole story

  • Radio Choices Correlate To What You Drive
Joy In Mudville

Do home-team wins translate to broader benefits for a region's workforce? ...More

  • For Cars, CGI Is For Real

    One cannot imagine an automobile ad without beauty shots, action shots, or driving shots of cars cruising down the Pacific Coast Highway, or the desert, or urban streets at night with satisfied men and women behind ...More

Recent Most Read Stories