Tuesday, March 3, 2015
  • Tupac Voices A Rose For Powerade

    In what Wieden + Kennedy says is a first, it's using narration from the late Tupac Shakur in a moving new spot for Powerade. As the rapper reads from his poem, "The Rose that Grew From Concrete," the camera follows a young boy on a bike from Englewood, Chicago, meant to symbolize oft-injured basketball legend Derrick Rose, who plays for the Chicago Bulls. The 60-second spot for Powerade, owned by Coca-Cola, ends with Rose in the United Center, and the tag line, "We're all just a kid from somewhere." ...Read the whole story

  • Toms Launches Philanthropic Venture Benefitting Maternal Health

    Toms is launching a new product line -- the Toms Bag Collection -- with proceeds to help address the issue of maternal health worldwide. With every Toms bag purchased, the company will help provide a safe birth for a mother and baby in need. ...Read the whole story

  • Apartments.com Launches $100 Million Campaign

    Jeff Goldblum channels Larry Ellison in a first-ever national campaign for Apartments.com, a $100 million effort that includes TV, OOH, digital and social elements, native content, and targeted regional programs. ...Read the whole story

  • Connected TVs Edge Out Blu-ray As Streaming Gateway

    Internet-connected televisions are catching on faster than projected, and are squeezing out Blu-Ray disc players as a way to access streaming and Internet-based content in the process. ...Read the whole story

  • GMC Pinpoints Precision In New Campaign

    "We have nothing to prove in this space," says Duncan Aldred, VP of GMC sales and marketing, on the division's first campaign in five years to show the entire vehicle lineup. "The problem is how can we really set GMC apart from this competitive segment?" ...Read the whole story

  • Organic Brands Take On Conventional Farming With 'Old MacDonald' Satire

    "In a playful way, our new video turns the spotlight on the true costs of conventional farming and the harm it does to environmental health," said Gary Hirshberg, chairman of Stonyfield Farm. ...Read the whole story

  • National Ads Building Buzz At Whole Foods

    While Whole Foods Markets took plenty of lumps last year, it says its first-ever national ad campaign is building awareness and traffic, and that its new loyalty program is generating a response well above industry-average. ...Read the whole story