• Weight Loss Drug Acknowledges Struggle

    A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasizes the struggles many face when they are trying to lose or control their weight. ...Read the whole story

  • NBH Bank Offers Common Sense Relationship

    In a TV spot for NBH Bank, a banker is seen at his desk, intently listening while a client talks on the phone. As the banker gets comfortable, the words "Listening! Still available. At a bank." flash on the screen. ...Read the whole story

  • Tablets The Next Connectivity Battleground

    According to The NPD Group, there will be 34 million active mobile broadband connected devices by the end of 2015, a nearly 50% increase over the number at the end of 2013. Of those connected devices, two-thirds (66%) will be tablets, up from 40% currently. ...Read the whole story

  • Bojangles Taps Sports Stars For Breakfast Wars

    Bojangles' new television ads for its breakfast meals pits recognized sports figures, like golfer Bubba Watson, against "Master Biscuit Makers" in 30-second biscuit bakeoffs. ...Read the whole story

  • Millionaires Prefer Costco, Target, Home Depot

    "Most affluents still tend to live within their means, spending wisely. They aren't the glittering rich -- the Wall Streeters, entertainers, professional athletes or the 1-percenters who spend a lot on showy luxury brands," president Ron Kurtz tells Marketing Daily. "Their favorite places to shop, consistently, are those that provide strong value, like Costco, Target and the Home Depot." ...Read the whole story

  • British Airways Launches 'My Flightpath'

    "We wanted to give customers something that helps to capture the magic of flying as well as allows them to easily track and share their personal traveling milestones," John McDonald, VP of marketing at British Airways, tells Marketing Daily. ...Read the whole story

  • Chipotle Ups Prices, As Food Costs Rise

    Many restaurants - and grocery retailers - have held off increasing prices to consumers for months, but fears of losing business to competitors or seeing order or basket sizes decline as a result of price increases are now beginning to be outweighed by margin losses. ...Read the whole story

  • More Connected Devices Means More Support Needed

    "People want that sense of security. It's the closest we could see along the lies of a warranty or support service," Patrice Samuels, research analyst at Parks Associates, tells "Marketing Daily." "It's minimizing risk, even though the [chance] of infecting your cell phone isn't very high." ...Read the whole story

  • Toyota's Scion Eyes Digital, Release Series For Awareness

    "It's no secret Toyota has had to prioritize, and that impacts product cadence," Doug Murtha, VP of Scion, tells "Marketing Daily." He says Toyota has gotten more focus. "We had to get in line and take a back seat to other, higher volume products." ...Read the whole story

  • Consumers Fall Into Gap's Digital Initiatives

    Gap, which owns Old Navy, Banana Republic, Piper Lime and Athleta in addition to its flagship Gap chain, highlighted its efforts to bridge digital commerce with its physical stores, using mobile technology and personalization. ...Read the whole story

With Table Stakes, Nothing's Off The Turntable Table At NYIAS

Who is competing with whom? Frankly it's getting hard to tell. ...More

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