Friday, February 5, 2016
Humanizing Interactions With Consumers Across Screens

Personalized digital experiences were the first step towards intimacy between businesses and their customers at scale. The next step is recognizing consumers on any screen they're on. ...More

  • Super Bowl Ads: The Glory, The Greatness, The Marilyns

    Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I was primed for more Snicker's "Hungry" ...More

  • ... And There's A Ball Game, Too

    The real game is the lineup of $5 million-per-throw Hail Mary tosses. And those of us who have to write about that show are looking for some sexy numbers. ...More