• Purina One Plans 'Cat Cafe' For NYC

    St. Louis-based Nestle Purina Pet Care is building on the feline phenomenon already popular in Europe and Asia to open what it is calling the first ever Cat Cafe in America. Patrons can sip "cat'achinos" while spending time with adoptable cats. ...Read the whole story

  • FirstBank Mocks Google Glass

    "We want to educate early adopters that not all banking apps are the same," Brian Jensen, FirstBank's senior vice president of marketing, tells "Marketing Daily." "Our app has a lot of robust features but it also has a clear, simple interface that is very user-friendly. We have already received a lot of positive comments from customers about the new spot." ...Read the whole story

  • P&G Helps Grads With Professional Profiles

    Brand representatives will offer beauty and grooming services and the chance to take a professional profile photo. LinkedIn career specialists will also be on hand to help students update their profiles for maximum attention. ...Read the whole story

  • Cetaphil Launching 'Gentle Power' Effort To Consumers

    The campaign includes traditional media, social media, ecommerce, and media planning. It is a step-change in the Cetaphil's marketing efforts, which have historically relied primarily on dermatologist recommendations to patients. ...Read the whole story

  • Doritos Tests Mystery Flavors In Stores Nationwide

    Doritos is asking consumers to try all three flavors and vote for their favorite on a Bold Flavor Experiment site, using promotional codes supplied on the bags (or obtained through an 800 number), starting April 29. ...Read the whole story

  • Dodge 100th Anniversary Video Goes Viral

    "This is precisely the kind of advertisement we have come to expect from Chrysler," veteran auto analyst Michelle Krebs tells "Marketing Daily." "If you look at all of Chrysler's recent ads ... what they have in common is people and an emotional connection - more than the car or truck." ...Read the whole story

  • Simplicity Is 'Devine' For New Paint Line

    "It's about the ease of use. The decision-making process isn't daunting; it's just really simple. You're not going to the store to pick out a paint color, have it mixed, get all the equipment and get it home," Steve Jockisch, art director and designer at Mono, tells "Marketing Daily." ...Read the whole story

  • Boston Winners? Hancock, New Balance ... And Kleenex

    The race this year includes 35,660 people, with more than 5,330 from outside the U.S. And in a twist that added to the event's poignancy, Meb Keflezighi, the first American man to win since 1983, crossed the finish line in a bib bearing the names of those killed last year. ...Read the whole story

  • Kids, Hispanics Most Gung-ho Recyclers

    The research by Cone Communications and Johnson & Johnson found that marketers could do a much better job of teaching people what should and shouldn't be tossed in the recycling bin, with 25% saying they would recycle more if products were better labeled. ...Read the whole story

  • JW Marriott, Team One Launch Photo-Sharing App CUR8

    It's part of the hotel chain's effort to 'reposition itself and focus on the small details that matter most to their customer,' says Nick Teare, group account director, Team One, an agency within Publicis Groupe's Saatchi & Saatchi. ...Read the whole story



Episode 702: 'A Day's Work' -- Or, The War Of The Roses

One day, Don Draper sleeps past noon, crawls out of bed, and discovers that he's a giant insect. Oh, wait. That's Franz Kafka's "Metamorphosis." This ... ...More

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