• British Airways Launches 'My Flightpath'

    "We wanted to give customers something that helps to capture the magic of flying as well as allows them to easily track and share their personal traveling milestones," John McDonald, VP of marketing at British Airways, tells Marketing Daily. ...Read the whole story

  • Chipotle Ups Prices, As Food Costs Rise

    Many restaurants - and grocery retailers - have held off increasing prices to consumers for months, but fears of losing business to competitors or seeing order or basket sizes decline as a result of price increases are now beginning to be outweighed by margin losses. ...Read the whole story

  • More Connected Devices Means More Support Needed

    "People want that sense of security. It's the closest we could see along the lies of a warranty or support service," Patrice Samuels, research analyst at Parks Associates, tells "Marketing Daily." "It's minimizing risk, even though the [chance] of infecting your cell phone isn't very high." ...Read the whole story

  • Toyota's Scion Eyes Digital, Release Series For Awareness

    "It's no secret Toyota has had to prioritize, and that impacts product cadence," Doug Murtha, VP of Scion, tells "Marketing Daily." He says Toyota has gotten more focus. "We had to get in line and take a back seat to other, higher volume products." ...Read the whole story

  • Consumers Fall Into Gap's Digital Initiatives

    Gap, which owns Old Navy, Banana Republic, Piper Lime and Athleta in addition to its flagship Gap chain, highlighted its efforts to bridge digital commerce with its physical stores, using mobile technology and personalization. ...Read the whole story



With Table Stakes, Nothing's Off The Turntable Table At NYIAS

Who is competing with whom? Frankly it's getting hard to tell. ...More

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