Regional cable and telecom provider Qwest is trying to position itself as the brand of choice for Hispanic consumers with a new aggressively priced plan for calls placed to Mexico and Central America. ...Read the whole story

Forget about Ford. Toyota is the real enemy. That's the messsage General Motors delivered this week in Las Vegas at its annual dealer meeting. ...Read the whole story

Cingular Wireless seeks to connect with music lovers by sponsoring an online "battle of the bands" video contest on viral video giant YouTube. The announcement may ease the way for other mainstream marketers to try out the channel. ...Read the whole story

New agency Arnold Worldwide has a two-fold challenge: Make Progressive Direct stand out for consumers, while educating them about the ease of buying auto insurance online. ...Read the whole story

As consumers shop with increasing frequency at electronic retail outlets, a new survey from the Electronic Retailing Association emphasizes that marketing to them across multiple channels is critical. ...Read the whole story

Campaigns for I Can't Believe It's Not Butter! and Slim-Fast invite viewers to engage with the brand how and when they want through episodic television campaigns. ...Read the whole story

It's "Always Saturday Morning" at Cereality, a cereal bar and cafe that gets people out of the house to eat their cereal. Quaker Oats is an investor. ...Read the whole story