In what it claims is a first for the toy industry, KB Toys next week rolls out a Grandparents Rewards Club to its 600 … Read the whole story

Contrary to popular myth, boomers and their parents are not stuck in their ways. They're worth courting, says AARP, in a new study, because … Read the whole story

Another common theme at the Focalyst Executive Forum: Far too many depictions of over-50 boomers are not only misguided, but actually offensive to their … Read the whole story

Starbucks doesn't actively engage in blogs, but it learns plenty about its brand by monitoring blogs set up by its baristas and consumers who … Read the whole story

A $4 million sponsorship package supports the launch of AOL's new online game "Flushed Away," based on an upcoming film of the same name. … Read the whole story

Wendy's is rolling out new packaging that promotes its products as trans-fat-free. Other restaurant chains are still evaluating the implications of a plan by … Read the whole story

The companies are not talking, but Cingular Wireless is rumored to have a six-month exclusive window to provide Apple's long-awaited iPhone cell phone handset … Read the whole story