[Fast Food] Three Wendy's commercials, masquerading as videos and posted on YouTube, are drawing some ire--and lots of visits--from the site's outspoken fan base. Read the whole story

[Retail] Brookstone has sharpened its merchandise mix and hired its first agency to tap into what sets the company apart--products you never knew you … Read the whole story

[HBA] Colgate, in a perennial fight with P&G; for oral care dominance, is preparing to launch a new toothpaste to go head-to-head with Crest … Read the whole story

[Telecom] This Halloween season, some cellular companies are reminding parents that cell phones can help kids avoid tricks while seeking treats. Read the whole story

[Food] It's been a week for food-related licensing announcements ranging from Maxim steak restaurants to Country Living specialty foods. Read the whole story

[Automotive] DaimlerChrysler's Smart picks up a feature role in the upcoming Ridley Scott film starring Russell Crowe. Read the whole story

[PR] As the Edelman and Wal-Mart flogging controversy continues to simmer in the blogging community, the Word of Mouth Marketing Association yesterday released new … Read the whole story