[Fast Food] Three Wendy's commercials, masquerading as videos and posted on YouTube, are drawing some ire--and lots of visits--from the site's outspoken fan base. ...Read the whole story

[Retail] Brookstone has sharpened its merchandise mix and hired its first agency to tap into what sets the company apart--products you never knew you wanted--like the $499 iGallop. ...Read the whole story

[HBA] Colgate, in a perennial fight with P&G for oral care dominance, is preparing to launch a new toothpaste to go head-to-head with Crest Pro-Health. ...Read the whole story

[Telecom] This Halloween season, some cellular companies are reminding parents that cell phones can help kids avoid tricks while seeking treats. ...Read the whole story

[Food] It's been a week for food-related licensing announcements ranging from Maxim steak restaurants to Country Living specialty foods. ...Read the whole story

[Automotive] DaimlerChrysler's Smart picks up a feature role in the upcoming Ridley Scott film starring Russell Crowe. ...Read the whole story

[PR] As the Edelman and Wal-Mart flogging controversy continues to simmer in the blogging community, the Word of Mouth Marketing Association yesterday released new guidelines for what's acceptable and what's not, online and off. ...Read the whole story