[Food] As they head into prime eating season, Sara Lee and Fresh Express are among the food marketers borrowing some cachet from celebrity chefs … Read the whole story
[Packaged Goods] Unilever reported weak third-quarter results, but pointed to a few promising products: Country Crock and Bertolli in the U.S., and a fruity … Read the whole story
[Retail] Gifts cards are growing in popularity, and 8 in 10 shoppers are expected to buy at least one this holiday season, reports Retail … Read the whole story
[Automotive] Lexus is mounting transient art shows in key urban centers as a way to showcase its new LS sedan by displaying it along … Read the whole story
[Word-of-Mouth] On the heels of its 20 questions to ask agencies, WOMMA yesterday issued another 10-item checklist to help marketers make sure they are … Read the whole story
[Appliances] Performance was more important than price in the second annual ranking of major appliance brands by J.D. Power & Associates. Read the whole story
[Law] The Center for Digital Democracy and the U.S. Public Interest Research Group have asked the Federal Trade Commission to investigate whether the online … Read the whole story