[Beverages] PepsiCo's acquisition of Naked Juice Co. is part of its stated strategy to grow the business through products that address health and wellness. ...Read the whole story
[Apparel] Lingerie sales are hot and getting hotter. Items with both fashion and comfort are instant sell-outs. J.C. Penney's Ambrielle line will emphasize the proper fit as well as form. ...Read the whole story
[Automotive] Ford's ongoing turnaround efforts include an increase in advertising spending for next year, but look for a shift in the mix. Ford is putting its largest dollar commitment to date in digital media to launch the crossover Edge. ...Read the whole story
[Food] Thanksgiving To Go is on the rise thanks to no shortage of marketing efforts from the supermarkets, restaurants and caterers offering all sorts of variations to get the cook out of the kitchen tomorrow. ...Read the whole story
[Restaurants] The Denver-based chain of family restaurants plans to introduce new creative next year but has no plans for a strategic shift in direction. ...Read the whole story
[Beverages] Coca-Cola USA shifted its Diet Coke account to Wieden + Kennedy this week. New ads will break next year, but won't include a hunk. ...Read the whole story
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