[Pharmaceuticals] Television ads for Sepracor's sleep aid Lunesta, featuring an iconic moth, are the most memorable prescription drug ads on TV, IAG Research reports. ...Read the whole story

[Automotive] The Greater Los Angeles Auto Show kicks off today, and the big news comes from hybrids and vehicles using alternative fuels from General Motors, Nissan, Honda, Ford and BMW. ...Read the whole story

[Media] New York's Herald Square, the home of Macy's, has a new attraction -- an interactive outdoor ad system that responds to the motions of passersby. The inaugural advertiser for the holiday shopping season is Target. ...Read the whole story

[Retail] Chico's, one of the first retailers to successfully target affluent older women, is shifting its marketing approach to a more cost-effective direct marketing strategy after a year of slowed growth. ...Read the whole story

[Food] It's the time of year when consumers seek out the tastes of their past, and specialty foods play heavily into that desire. ...Read the whole story