Marketing Daily
Wednesday, December 27, 2006
  • First Buzzword Of 2007: Simplexity

    [Trends] It's the marriage of complexity and simplicity, and marketers who get it right will benefit from giving consumers the options they want with … Read the whole story

  • Tupperware Gets Makeover

    [Transitions] As it continues to migrate from its home storage product roots, Tupperware Brands is shifting its executive suite to place more emphasis on … Read the whole story

  • Retail Banks Need To Innovate To Keep Customers In Fold

    [Financial Services] As customers demand "right here, right now" services and plenty of sources are ready to offer them, retail banks need to work … Read the whole story

  • Rock'em Sock'em Robots Tout Dodge Ram Toughness

    [Automotive] New ads for the Dodge Ram 1500 feature the Rock'em Sock'em Robots, the 40-year-old toy with a reputation for toughness. Guess who wins? Read the whole story

  • Verizon Wireless To Permit Mobile Ads

    [Telecom] Starting in January, Verizon Wireless will let advertisers place banner ads on news, weather, sports and other Web sites displayed on its mobile … Read the whole story