[Entertainment] One industry observer says the big hotel chains like Hyatt are seeking to brand "non-tangible aspects of the hotel experience, whether it's music … Read the whole story

[Beverages] The decision refocuses the marketing plans of the company's joint venture, making it easier for Coke to buy brands such as Arizona iced … Read the whole story

[Travel] Affinity had a less-direct arrangement with Apple in 2006 but the airline is the first to join in development of the promotion's content, … Read the whole story

[Automotive] The tire maker is touting these aspects of its brand because its research shows that the next generation of consumer is looking at … Read the whole story

[Apparel] J.C. Penney's deal with designers Chip & Pepper for a line of back-to-school denim tries to bring style to the lower end of … Read the whole story

[Food] A national TV campaign for individually wrapped prunes will break next month, touting the nutritional benefits of dried plums, as they are also … Read the whole story

[Financial Services] Packaged Facts expects credit card use by small firms will rise by 23% this year and next. Smaller companies want to automate … Read the whole story