[Pharmaceuticals] Although consumers and physicians say pharmacists are good sources, a Booz Allen Hamilton study found that doctors don't see themselves as good sources … Read the whole story

[Retail] The retail giant will label more than 2,500 products in a bid to capitalize on the growing trend of consumers embracing environmentalism, it … Read the whole story

When being green equates to saving money, that's where financial services companies are putting theirs. Despite the fact that getting customers to sign up … Read the whole story

[Packaged Goods] Consumers will have input on the narrative of the MSN.com feature via a Web site designed to form a community of busy … Read the whole story

[Food] Marketers are innovating as fast as they can in this hot category while the American Heart Association, $7 million richer since it won … Read the whole story

[Conference] An ARF panel on ad agencies of the future addressed ads more than agencies. Burger King's breakthrough online "Subservient Chicken" was entertaining and … Read the whole story

[Food] An influential congressman is asking the agency to more aggressively regulate broadcast messages to children, but an ad industry spokesperson says he is … Read the whole story