[Pharmaceuticals] Although consumers and physicians say pharmacists are good sources, a Booz Allen Hamilton study found that doctors don't see themselves as good sources on matters of drug costs. They don't want to do cost analysis, the consultancy says, but "that will become an issue as costs increase." ...Read the whole story

[Retail] The retail giant will label more than 2,500 products in a bid to capitalize on the growing trend of consumers embracing environmentalism, it says. No doubt, it also is trying to stave off critics in the environmental movement who contend its footprint is oversized. ...Read the whole story

[Packaged Goods] Consumers will have input on the narrative of the MSN.com feature via a Web site designed to form a community of busy mothers who might like to know more about how Sprint and Suave can help them with their daily lives. ...Read the whole story

[Food] Marketers are innovating as fast as they can in this hot category while the American Heart Association, $7 million richer since it won a settlement from McDonald's, has kicked off a campaign called "Face the Fats" to help educate consumers. ...Read the whole story

[Conference] An ARF panel on ad agencies of the future addressed ads more than agencies. Burger King's breakthrough online "Subservient Chicken" was entertaining and very viral, but the future lies in campaigns that offer value and branded products and services, digital agency chiefs said. ...Read the whole story

[Food] An influential congressman is asking the agency to more aggressively regulate broadcast messages to children, but an ad industry spokesperson says he is relying on outdated information and does not take into account the voluntary efforts undertaken by food and beverage makers. ...Read the whole story

When being green equates to saving money, that's where financial services companies are putting theirs. Despite the fact that getting customers to sign up for ... ...More