[Research] Brands that succeed in becoming parts of peoples' ritualistic behavior are those that create product, positioning, packaging, advertising and promotions that address a … Read the whole story

[Automotive] In an address to shareholders, the upbeat CEO trumpeted sales gains in foreign markets, highlighted the way Ford's product mix reflects the market … Read the whole story

[Electronics] TBWA/Chiat/Day will take its marketing lead from Project KURO, highlighting Pioneer's deep-black plasma expertise, and will promote the company's higher-end market message across … Read the whole story

[Food] "A single corporate brand name will consolidate and leverage the credibility and goodwill that Mars has earned," says its president. "By introducing a … Read the whole story

[Technology] The promotion is one way to acquaint consumers with HP's Snapfish, an online photo service where they can purchase 'Shrek'-themed photo products. Each … Read the whole story