[Automotive] While loyalty toward large vehicles has slipped, loyalty toward small cars and crossovers has gained. And gasoline prices have had minimal impact on … Read the whole story
[Pharmaceuticals] "We're picking up a trend where more consumers are looking to be able to compare one medicine to another," says the magazine publisher. … Read the whole story
[Food] Consumers are aware of the importance of digestive health, but they underestimate how much fiber they need. Three years ago, a Datamonitor survey … Read the whole story
[Automotive] The company always wanted the tour to be interactive and, in the past, consumers could vote for bands and submit feedback. But this … Read the whole story
[Retail] In the quarter ahead, it will spend more on public advertising for sales and special promotions, especially TV, and less on private marketing … Read the whole story
[Research] This is the Me generation and, says Heather Stern, Focalyst's director of marketing, "Boomers are most loyal when companies give customized service, a … Read the whole story